Beatrice M. Costa

Go-to-market strategy and commercial development of advanced credit and data solutions. Collaborating closely with clients, I aim to identify their needs and deliver tailored offerings that drive tangible outcomes: • Promoting Core Credit Bureau solutions to enhance creditworthiness evaluations. • Facilitating credit data enrichment to support loan and mortgage origination processes. • Advocating for AI-based decisioning models to enable automated and intelligent credit approvals. • Supporting digital onboarding initiatives and the optimization of financial processes. • Assisting in the deployment of fraud prevention products to mitigate risks throughout the customer lifecycle. • Leveraging the Ascend platform for model development and providing clients with intuitive dashboards for data analysis and insights.

- Managed 6 international digitalization projects for FSI Banking, Payment and Insurance industries, 4 Offerings, 1 internal EU project - Responsibilities as PMO (3M€+ projects), functional analyst, line recruiter and GTM manager of CRM & Digital solutions, supervising a team of +4 - Enabling Sales for CVM, Onboarding, AML solutions and PaaS in Italy and the Nordics, answering to RFI and RFPs, negotiating and closing deals (4+ placed) - Driving digital strategy definition, Business Model transformation, Feasibility studies, solution design & account management of strategic partners - Design and delivery of custom solutions (e.g. on SFDC) from tech and business requirements to Business case and Roadmap Client facing role managing engagements with customers, IT architects, Customer Ops, Software Providers and internal/external stakeholders

Technology consulting in CRM and Digital Transformation for a multinational client in Financial Services industry, in Italy and Germany, on Retail and Corporate streams. Platforms: Salesforce, Google Marketing Platform. Main activities and responsibilities: ▪️Management Consulting (Salesforce Financial Services Cloud & Marketing Cloud - Front and Back Office Transformation) organizing steps from requirements collection to Digital solutions Go Live. ▪️Design of CRM, Business Models and Campaign processes based on Marketing Cloud

Data driven digital strategy for @NISSAN DATA ANALYTICS - Analyzing big data from structured data warehouses Qlikview and Terranova (T-car) in order to study the behavior of customers - Creating target groups from data aggregation - Performance analysis of all Nissan dealers in Italy. CUSTOMER RELATIONSHIP MANAGEMENT - finding and managing methodologies and technologies integrated with communication tools to manage contact with the customer, complying with GDPR requirements. - Developing communication initatives and customized commercial offers. - Monitoring conversion and lead generation, finding strategies to optimize them. CAMPAIGN MANAGEMENT through Adobe Campaign® - Operating audience segmentation, content development, email automation, omnichannel communication, message personalization and adapting HTML creativity. - Making counts and building workflows from central database.

- Support in development of Business models Canvas, KPIs analysis, Excel modelling, Montecarlo simulation for Last Mile Logistics projects - Verification and quantification of business models - Market analysis for E-grocery solutions - Brainstorming and discussing franchising solutions for DSPs through morphological tables and data analysis - Identification and quantification of important future customer pain points - Personas templates creation - Organization of internal meetings, events and workshops - Preparation of top management presentations and decision making templates - Being part of and supporting the development team with customer information and feedback

Class CNBC, Format "Marketing Media and Money", on air on Sky channel 507 or streaming on Milano Finanza website.

- Market analysis - Benchmarking, statistics, collecting macroeconomic and microeconomic data. - Helping startups and SMEs developing into US market - Supporting organization of bi-national meetings, promotional projects dedicated to "Made in Italy". - Event management - Supporting marketing activities of the Chamber (website, social media and Flashnews Monthly Bulletin); - Administrative support

Master Thesis: "Design Thinking and Personas as methods to provide innovative human-centered solutions: an application to Same-Day Delivery users."

Bachelor thesis: “L’industria audiovisiva ai tempi di Netflix: dinamiche e prospettive dell’innovazione tecnologica”.