Beatrice Cox-Riesenfelder

Head of Airport Media - Advertising @ Flughafen Wien - Vienna Airport

About

Executive with extensive experience in sales, advertising & media management. Proven track record in driving business growth, sales revenue and managing people and change within media and other industries. Leadership roles include leading multiple B2C and B2B sales units, streaming platforms and international content distribution. Managed finance, HR, and digital media operations at ORF, Austria's largest media corporation. Successfully built up ORF's International Content Acquisitions, Sales & Licensing business, traveling globally to increase content sales before becoming Managing Director of ORF Enterprise, overseeing advertising sales, finance, HR, international content licensing, merchandising, and music publishing. Transitioned to the cosmetics industry in 2021 as Managing Director for GW Cosmetics, handling marketing, international sales, and e-commerce for 3 cosmetic brands in over 70 countries. Founded management consulting company InCommerce Consulting in 2023, focusing on sales & distribution, e-commerce and interim management. Currently I am Head of Advertising- Airport Media at Vienna Airport. Global Network: I also serve as Area Director Europe at the International Advertising Association in New York and Chairwoman of the Advisory Board in Austria. Educated in Austria and France. Fluent in German, French, and English, with bits of Spanish and Italian, always seeking intercultural communication and business opportunities.

Country

City

Austria

Industry

Marketing & Advertising

Skill

Verbrauchsgüter, Go-to-Market, Verkaufsmanagement, Budgetierung, Kennzahlen, Geschäftsprozessmanagement, Kundenentwicklung, Vertrieb, Geschäftsführung, Sales and Marketing, Digitale Medien, Business Development, Advertising Sales, E-Commerce, Anzeigenverkauf, Werbung, Customer Experience, Marketplace Management, Business Analysis, Digital Marketing

Experience

Head of Airport Media - Advertising

Flughafen Wien - Vienna Airport

2025-5 - Present · 1 yr 5 mos

Wien, Österreich

Tailored. Striking. Borderless. Global Reach starts at Vienna Airport. Present your brand where the world meets: with high-impact digital formats, illuminated giants, and iconic placements in a premium international hub.

Board Member | Past Area Director Europe

International Advertising Association

2018-9 - Present · 8 yrs 1 mo

Board Member | Past Area Director IAA Europe As the Global Compass for the Marketing and Advertising industry, IAA's mission is to serve as the gateway for brands and marketers seeking customers and growth across borders.We use our worldwide network, thought leadership, initiatives in education and development, and world-class events.

Sales Director

profil Nachrichtenmagazin

2023-10 - 2025-5 · 1 yr 8 mos

Wien, Österreich

Head of Advertising Sales and B2B Marketing for Austria's most popular news magazine and platform profil.at

Interim Management & Sales Consulting

InCommerce

2022-11 - 2025-2 · 2 yrs 4 mos

Vienna, Austria

Strategic and operational enhancement of business areas in sales management, advertising sales, eCommerce, with a focus on media consumer goods (non-food). Specialist in the media and marketing communications industry. Go to: https://www.incommerce.at/ Portfolio & Clients: ✒️ Sales strategy development and implementation, including reorganization, for optimal processes. ✒️ E-Commerce, Customer Retention: Strategy, acquisition and management of strategic partnerships for clients. @Mediaprint for Krone und Kurier ✒️ Interim management roles (CEO, CMO, CSO: profil

Managing Director | Sales, Marketing and Product Development

GW Cosmetics GmbH

2021-1 - 2022-7 · 1 yr 7 mos

Leopoldsdorf

GW Cosmetics market leader in eye-color and cosmetics manufacturer with the brands „RefectoCil, „BeautyLash“, „Master Lin“ and in the contract manufacturing sector (private label). As an owner-managed, medium-sized company with its own research and development, the company employs 100 people and exports to more then 70 countries. - International Sales retail and wholesale/B2B (professional use, distributors) - Strategic brand and product marketing of 3 international cosmetic brands - E-Coommerce, Webshops, Google Analytics - Social Media Marketing - Private Label Distribution - Oversight of research & product development processes

Managing Director/CFO

ORF-Enterprise

2010-12 - 2021-1 · 10 yrs 2 mos

Vienna, Austria

Largest Advertising Sales House and commercial arm of the Austrian Broadcasting Corporation.100+employees •. Advertising Sales TV, Online, Radio • Finance Management • Human Resources & Administration • Content Sales International: Worldwide Distribution of Film and TV productions to media companies (Netflix, BBC, Discovery...) • Corporate Communications / B2B Marketing / Events • Management of ORF Music Publishing House & Label • Merchandising & Licensing (Books, CDs, Retail cooperations)

Managing Director | Digital Media & Platform Management

ORF Online und Teletext GmbH & Co KG

2017-5 - 2020-12 · 3 yrs 8 mos

Wien, Österreich

- Management of Streaming platform https://tvthek.orf.at/ - Streaming Platform Syndication - Insourcing and Outsourcing of Business Units/Start-Ups - Lead subtitling für hearing impaired ORF (Inclusion- accessibility) - Interim Managing Director Streaming platform Flimmit.at - Board Member of Flimmit GmbH and Adworx Internetservice GmbH

Head of International Content Sales & Acquistions

ORF

2004-1 - 2010-12 · 7 yrs

Vienna

• Distribution/Licensing of content to international media corporations (BBC, Discovery, Netflix all over the world) Content Sales International • Streaming Platform Syndication (Sky, APA, A1, Magenta, etc) Implementation of digital distribution tools (SAP, Mediapeers, Microsoft CRM). • Selling at major Industry Markets MIPTV, MIPCOM, Asia TV Forum, NATPE, DISCOP, etc. • Management of international program acquisition for ORF. • Event-Host of International Academy of Television Arts & Sciences Vienna

Head of Sponsoring & Special Advertising

ORF-Enterprise

1997-9 - 2003-12 · 6 yrs 4 mos

● Creation, sales and implementation of TV special advertising formats & sponsoring for and with advertising customers ● Extensive increase of sales revenues over years ● Head of the Sports Group within European Group of Television Advertisting in Brussels https://www.egta.com/

Sales Marketing Executive

Metro Verlag - Wiener , Wienerin

1995-2 - 1997-7 · 2 yrs 6 mos

Klosterneuburg

Anzeigenmarketing, Support Anzeigenvertrieb, Sponsoring und Eventorgansation (Kundenevents, Messen, etc.)

Education

FOM University of Applied Sciences for Economics and Management

International Economics

2007-3 - 2009-9 · 2 yrs 7 mos

Post graduate Studium International Economics

University of Vienna

Publizistik und Kommunikationswissenschaften - Journalism and Communications

1988-3 - 1992-3 · 4 yrs 1 mo

TÜV AUSTRIA Akademie

Corporate Affairs

2023-1 - 2023-1 · 1 mo

CSR & Nachhaltigkeit: Begriffe, Definitionen, Nutzen, Einsatzgebiete, gesetzlicher Überblick Normen, Richtlinien & Standards: ISO 26000, ONR 192500 (gesellschaftliche Verantwortung von Organisationen), ISO 20400 (Leitfaden Beschaffung), GRI-Richtlinien, SDG-Sustainable Development Goals, UN Global Compact CSR- und Nachhaltigkeitsprojekte: planen, realisieren und messen, Kennzahlen, gängige Tools und Methoden Leitfaden für die erfolgreiche Durchführung Ihres CSR- und Nachhaltigkeitsprojekts im Betrieb