Beatrice Boue

Global Head of Digital Marketing & Media @ De Beers Group

About

As the Global Head of Digital Marketing & Media at De Beers Group since January 2025, with over 20 years of professional experience, I lead strategic digital marketing and media initiatives to enhance brand engagement and deliver impactful business outcomes. With expertise in search engine optimization (SEO), pay-per-click (PPC), and social influence, my efforts focus on optimizing digital strategies and integrating media for maximum impact. By fostering media and content partnerships, I contribute to digital transformation and operational excellence. I am committed to empowering teams, streamlining processes, and driving innovation that aligns with organizational goals. My collaborative and strategic approach ensures impactful solutions in the dynamic digital landscape.

Country

City

United Kingdom

Industry

Marketing & Advertising

Skill

Artificial Intelligence (AI), Organic Search, Large Language Models (LLM), Search Engine Optimization (SEO), Pay Per Click (PPC), Social Influence, E-Commerce, Strategic Relationships, External Agencies, Contract Negotiation, Negotiation, Consumer Behavior, Multi-Channel Marketing, Strategic Media, Media Strategy, Media Planning, Digital Marketing, Digital Media, Outdoor Advertising, Communications Planning

Experience

Global Head of Digital Marketing & Media

De Beers Group

2025-1 - Present · 1 yr 9 mos

London Area, United Kingdom

Global Head of Media

De Beers Group

2022-4 - 2025-1 · 2 yrs 10 mos

Global Business Director

Zenith

2020-10 - 2022-4 · 1 yr 7 mos

London, England Metropolitan Area

Partner

Mindshare

2018-3 - 2020-4 · 2 yrs 2 mos

London, United Kingdom

• Rolex Global Media lead, oversaw international media planning and buying team, led central media governance, and shaped client content partnership agenda and digital offering. • Implemented innovative strategies that developed campaigns and optimised the end-to-end digital process as well as media and tech partners. • Optimised client satisfaction, operational efficiency and team performance through new ways of working and encouraging colleagues to use initiative and take ownership of tasks.

Managing Partner

Arena Media UK

2013-9 - 2018-2 · 4 yrs 6 mos

London, United Kingdom

• Directed UK accounts across all digital performance platforms and brand-led multimedia advertisers. Achieved full client service satisfaction. • Spearheaded Arena’s “agency of change for growth” strategy and embedded the creativity and digital growth culture within the Arena team. • Led team that activated a Eurostar content campaign that won Brand Republic Digital Award and Travel Marketing Award for Best Use of Social.

Business Director

MEC UK

2006-1 - 2013-8 · 7 yrs 8 mos

London, United Kingdom

Played a lead role in delivering against MEC’s shared vision to be clients’ most trusted business partner. Enhanced quality of work and profitability across a £MM client portfolio that encompassed Pharma, Retail, F&B and FMCG. Headed the Danone Activia account, taking it from a niche challenger brand to become leader in an especially competitive market in just three years. In 2012 the results were incremental sales of £58.6 million, a net profit of £3.6 million and an ROI of 23%. Won an IPA Silver Effectiveness Award for Danone Activia in 2008 and again 2012.