Beatrice Mok

• Identified and secured high-impact strategic partnerships with telcos and digital ecosystem players to expand subscriber base and improve last-mile connectivity. • Fundraised over USD$500K in project financing through partnerships with corporates and international institutions, enabling expansion into new markets and segments. • Spearheaded new growth initiatives in green energy and digital infrastructure, working closely with senior leadership to assess commercial demand and define opportunity sizing. • Led fundraising and investor engagement to support strategic business development • Conducted pricing analysis and built business cases for new growth projects to ensure commercial viability, taking into account affordability, competitor benchmarks, and demand elasticity. • Developed social impact reports, pitch materials, and investor decks for institutional and telco partners to align messaging across stakeholder touchpoints.

Directed the strategic planning of marketing go-to-market plans, communications, and public relations for B2B, B2C and B2G sectors across 25 regions in Asia Pacific. Coordinated the strategic and tactical levels with the other functions of the organization across product development, sales, and management. Worked closely with Kacific partners and sales teams in the 25 markets across the Asia Pacific to align marketing programs to the business and sales objectives and priorities, and ensure sales targets are met. Brand ambassador for Kacific, ensuring brand visibility and consistency in every partner and business market channel. Supported the roll-out of new product launches with a product marketing plan for each segment and region. Led a team of 5 across Singapore, Southeast Asia, and the Pacific, driving brand awareness, audience growth, and demand generation to achieve YoY growth for the retail franchise segment of Kacific.

Launched a new product & brand GOMO (Get Out More Often), Singtel’s fastest growing product targeted at the millennial (gomo.sg). Steered GOMO’s go-to-market plans to drive ongoing acquisition, retention and loyalty, making it one of Singtel’s key business drivers - Hit the FY1920’s sign up KPI in 3 months - Increased user acquisition by 600% in 6 months - 6 awards (& counting) for GOMO - Increased NPS score to be comparable to our 4-year-old biggest competitor - Closed partnerships worth over $1 million with over 20 millennial brands across F&B, Travel, Lifestyle & Entertainment as well as new media channels & innovative ad formats Launched campaigns and communications to drive Singtel’s lynchpins: Network superiority & service to improve consumer perception and consideration Strategic content partnerships with content publishers to lift brand scores of value, innovation and relevancy of Singtel’s products and services amongst millennials Key POC for Google Pixel handset launches in Singapore, including the exclusive Pixel 3 Not Pink and Pixel 3a.

Key day to day POC & team lead on government and private accounts LTA - LTA Public Transport Initiatives campaign - LTA x Canon – ‘Those who Move Us’ photo exhibition to build positive perception towards Public Transport Initiatives - won 2 Silver & 1 Bronze at Loyalty & Engagement Awards 2016 KAO Singapore - Liese, Laurier, and Magiclean brand and product launches - Improved agency evaluation score for KAO Singapore to a record high, from 64% to 88% in 2017 Pitch team on new business pitches & campaigns. Accounts won: - Sentosa: Pitch team for Tactical Creative Agency - Sentosa: Brand and Tactical Creative Agency of Record - NEA: Clean & Green Singapore Brand Refresh Supervised a team of 2 (1 Account Manager & 1 Account Executive)

Team handling MasterCard Priceless Engine across SG and SEA digital campaigns, driving record CTR and ER - DAN Digital Agency of the Year Gold Oversaw & led key seasonal projects and campaigns - Bronze for Best Use of Consumer Insights/Data Analytics @ Marketing Magazine Go-to-person for governance of digital campaigns across 6 MasterCard SEA markets

SilkAir - Pitch team & successfully won the account in 2013 - Key account lead & brand guardian, conceptualised & led ‘A Joy to Fly’ brand refresh for SEA markets Health Promotion Board - Key account person on HPB mental wellness portfolios of Dementia & Depression Effies 2014 - Gold Appies 2014 - Gold Mediacorp ‘Best Transmedia Campaign’