beata kramer

Digitizing everything & bringing the offline online.

* Managed a team of 12 individuals that composed various sectors of the company, including sales, editorial and logistics * Steered sales, including comprehensive analysis to maximize profitability * Identified improvement opportunities for maximum efficiency of the operational system & customer service * Ensured the good reputation of the business, as well as monitor the image of the website & brand * Increased profitability by doubling sales frequency and improving pricing and product selection * Improved overall customer satisfaction by diminishing delivery time of product through renegotiations with providers and internal restructuring of delivery schedule

* Led 25 BMW and MINI markets on website updates, e-marketing activities (eCRM) and social media strategy with a focus on leveraging BMW Group’s online platforms in each market * Developed regional online campaigns, including messaging, strategies, and content for new product launches * Performed regular tracking analyses and recommend actions to improve SEO, site visitor experience and online fulfillment experience (contributing to improved conversion rates for sales) * Provided comparison and insight into reports provided by third parties, such as online advertising reports and Google AdWords, to ensure consistency of reporting and identify opportunities for improvement * Collaborated with other departments to measure effectiveness of integrated (offline & online) marketing activity * Managed total eMarketing budget of USD 500,000.

* Developed and utilized dynamic online platforms (including Facebook, Twitter, YouTube and blogs) to build interactive digital communities for clients * Analyzed the online positioning and reputation of clients * Developed social media messaging, strategies, and content * Managed client relations through continuous communications, including identifying and understanding the client's viewpoint and tailoring communication to meet needs and expectations * Researched and monitored emerging online tools and web properties * Constructed proposals within selling guidelines (product offerings and pricing) established by Stratego * Extracted insights from online data, identified relevant trends and provided well-developed, innovative recommendations to enhance and exceed client goals and objectives * Expertise in : Blogging, Wikis, Virals, Social Networking Groups, HTML coding, SEO

Google's mission is to organize the world‘s information and make it universally accessible and useful. Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven't changed: our dedication to our users and our belief in the possibilities of the Internet itself.

Master's in Finance from IESA, Tulane University, and Universidad de los Andes. A bilingual master's program in Panama with two degrees from internationally renowned universities. Coursework: Statistics, Economy, Leadership & Ethics, Fundamentals of Finance, Corporate Finance, Investments, Options & Derivatives, Valuation, Risk Management, Hedge Funds, Financial Simulation, International Finance.

Completed coursework in Cognitive Science, First-Order Logic, and Applied Ethics. Research interests included Consciousness and Modality. Teaching Assistant for Reasoning and Critical Thinking, Graduate-Level Logic, Introductory Logic, and Introductory Ethics. Activities and Societies: Tufts Democrats, Tufts Students for Barack Obama

Graduated Magna Cum Laude. Completed separate independent research projects on the topics of Sartre's Being and Nothingness, globalization and theory of mind. Teaching assistant for multiple classes in philosophy, writing, and literature. Activities and Societies: Philosophy Club President, Student Union Board member, Resident Advisor at CSUF Residental Halls, Peer Mentor at University Learning Center