Dawn F.
Lifecycle Marketing Consultant @ Extraordinary Visionz
About
I specialize in helping high-impact brands build smarter customer relationships through behavior-driven lifecycle strategy. My approach blends psychology, data, consumer behavior, and creativity to design journeys that strengthen trust, improve retention, and accelerate growth.I've built high-impact marketing systems across healthcare, SaaS, ecommerce, fintech, and hospitality, developing lifecycle frameworks, performance strategies, and brand positioning that fuel long-term growth.Today, I partner with founders, CMOs, and growth teams as a Lifecycle Marketing Leader & Fractional Consultant, helping them to close revenue gaps, strengthen loyalty, and build lifecycle engines that are scalable for long-term growth.If your team is looking to improve retention, strengthen patient or customer relationships, or build a more effective lifecycle engine, let's connect.
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United States
Marketing & Advertising
Analytics, Salesforce.com, Customer Acquisition, Social Media Strategy, Community Management, Data Analytics, Communications Strategy, LTV, Consumer Packaged Goods (CPG), Customer Retention, Campaign Execution, Strategic Thinking, Multi-Channel Marketing, Omni-Channel Marketing, Leadership, Customer Lifecycle Management, Marketing Analytics, Product Marketing, Go-to-Market Strategy, Consumer Psychology & Behavioral Marketing
Experience
Lifecycle Marketing Consultant
Extraordinary Visionz
Los Angeles, CA
Senior Digital Marketing Director
StoryFile
Los Angeles Metropolitan Area
•Lead end-to-end marketing strategies for SaaS products, driving growth rate. •Develop a CRM roadmap, increasing retention rates. •Implement lifecycle marketing campaigns, enhancing customer engagement and conversion. •Collaborate cross-functionally to drive brand positioning and performance marketing efforts.
CRM Loyalty & Retention Director
Restaurant Brands International
•Design and execute CRM and lifecycle marketing strategies, boosting engagement. •Create and optimize loyalty programs, email campaigns, and retention initiatives, improving CTR. •Lead A/B testing and customer segmentation to enhance personalization and conversion rates. •Manage global email + SMS campaigns, increasing email open rates.
Marketing Manager
Hustler Casino
Gardena, CA
•Manage digital campaigns, achieving a 40% increase in conversion rates and 25% reduction in CPA. •Leverage Google Analytics and HubSpot for performance tracking and strategy adjustments. •Enhance customer loyalty and retention through marketing automation and personalized outreach.
Marketing Manager
Girl in Charge Public Relations
Greater Los Angeles Area
- Manage online brands, events, virtual/in-person classroom learning workshops, and product campaigns to raise brand awareness, improving the usability, design, content & conversion of GiC's client websites - Drive marketing strategy, perform marketing initiatives and integrated campaigns that fill the funnel with new customers to grow digital traffic & sales
Digital Marketing Manager
She Executives
Greater Los Angeles Area
- Creating and managing the digital marketing budget, ensuring that resources are allocated effectively across campaigns and channels. - Leading the development and execution of digital marketing campaigns across multiple channels, including email, social media, SEO, PPC, and other digital advertising platforms.
Media Planner
Muse Communications
Culver City, California
- Meet and liaising with clients to discuss and identify their advertising requirements - Ensured that communication flowed effectively - Negotiated with clients and agency staff about the details of campaigns - Presented creative work to clients for approval or modification - Handled budgets, managed campaign costs, and invoiced clients - Monitored the effectiveness of campaigns - Made 'pitches,' along with other agency staff, to try to win new business for the agency.
Digital Marketing Strategist
MCU Federal Credit Union
New York City Metropolitan Area
-Assist in the development and implementation of the company’s brand strategy, by supporting the in-house marketing & design team by coordinating and collating content. Assist in the development and implementation of the company’s brand strategy, by supporting the in-house marketing & design team by coordinating and collating content. -Set up tracking systems for marketing campaigns online/offline, Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors. -Conduct research to analyze market trends, customer behavior, competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Education
Pepperdine University Graduate School of Education and Psychology
Psychology, Consumer
St. John's University
Marketing/Marketing Management, General
University of Phoenix
Marketing
Dawn F.'s Contact Information
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