Beka Chikobava

Key Responsibilities: - Campaign Development: Create, manage, and optimize email marketing campaigns to drive engagement and conversions. - Content Creation: Develop compelling email content, including subject lines, body copy, and calls-to-action. - Audience Segmentation: Segment email lists based on user behavior, preferences, and demographics to deliver personalized messages. - Performance Analysis: Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights. - A/B Testing: Conduct A/B tests on various email elements to optimize performance and improve results. - Compliance: Ensure all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM). - Automation: Implement and manage email automation workflows to nurture leads and maintain customer engagement. - Collaboration: Work closely with other marketing team members, designers, and content creators to ensure cohesive and effective campaigns. - List Management: Maintain and clean email lists to ensure high deliverability and engagement rates. Trend Monitoring: Stay updated with the latest email marketing trends, tools, and best practices to continuously improve strategies. Software Integration and Adjustment: Integrate and adjust email marketing software to align with the company's CRM and other marketing tools, ensuring seamless data flow and campaign execution.

- Strategic Vision and Leadership: Defined and executed a clear strategic vision, guiding the company towards growth and success. - Funding and Investment: Secured essential funding and investments, ensuring the financial stability and scalability of the business. - Market Positioning: Successfully positioned the company in a competitive market, establishing a strong brand presence and reputation. - Partnership Development: Forged key partnerships and alliances, expanding the company's reach and enhancing its service offerings. - Product Launch Oversight: Oversaw the successful launch of the Sportsbook product, ensuring alignment with business goals and market needs. - Revenue Growth: Drove significant revenue growth through strategic initiatives, product diversification, and effective marketing campaigns.

- Technical Infrastructure Setup: Established a robust and scalable technical infrastructure, ensuring high performance and reliability. - Platform Development: Led the development of the core platform, incorporating cutting-edge technologies and best practices. - Cybersecurity Implementation: Implemented comprehensive cybersecurity measures, safeguarding user data and maintaining regulatory compliance. - Scalable Architecture Design: Designed and deployed a scalable architecture to handle increasing user demand and future growth. - Product Launch Support: Provided critical technical support for the successful launch of the Sportsbook product, ensuring seamless integration and functionality. - Innovation Initiatives: Spearheaded innovation initiatives, introducing new features and improvements to enhance the user experience and stay ahead of competitors.

- Product Integration: Seamlessly integrated the Sportsbook product with the company's platform, ensuring smooth functionality and user experience. - Product Knowledge Enrichment: Enhanced the team's understanding of the Sportsbook product through detailed documentation and training sessions. - Product Launch: Successfully launched the Sportsbook product, meeting all timelines and quality standards. - Pre-Launch Planning: Conducted comprehensive pre-launch planning, including risk assessments and stakeholder alignment, ensuring a flawless website launch. - Hiring Risks Manager: Identified and hired a skilled Risks Manager to mitigate potential threats and enhance the product's reliability. - Training Sessions: Delivered extensive training sessions for team members and business owners, equipping them with the necessary skills and knowledge. - Bonus Engine Integration: Successfully integrated a robust bonus engine into the platform, driving user engagement and retention.

Achievements: - Structured the team of 11 CRM specialists and 3 content writers - Developed data warehouse ensuring 98% precision of gathered information - Created the conversion flow for acquisition activities with 45% success rate for FTDs, 30% STDs, and 20% TTDs - Implemented 1500+ private and 500+ public promotions with 75% success rate - Integrated multiple third party platforms for communication improvements that resulted in email reach rate of 70-80% and SMS delivery rate of 80-90% - Founded the outbound and inbound services for high tier customers that boosted overall VIP performance by 40% and retained 95%+ on monthly basis - Optimised the CRM expenditure to 8-12% each month with the retention rate of 78% - Overall 10+ satisfied partners and their customers

Achievements: - Found the flaws and executed the debug procedures that enhanced 40+ functionalities in CRM tool and Backoffice - Successfully collaborated with CRM platform team and developers resulting in significant improvement of the platform itself, forged innovative features, enhanced the functionalities and debugged the system by 60% - Founded the VIP and Premium services by forming inbound and outbound teams specifically for high-rollers - Developed the up-sell campaigns that helped the brand to acquire 15% more VIPs per month - Launched 300+ private and 50+ public campaigns both for Casino & VIP resulting in 65-70% success rate - By analysing the historical data and identifying the key touch points of customers on 7 different regions managed to increase the interest of customers toward Casino products by 35% - Increased monthly acquisition and conversion rates to 20%, retention of regular customers to 50%, VIP retention to 80%

Achievements: - Analysed the historic data and discovered the betting behaviour of newly acquired users, conversion rates, time to first deposit, products of interest and encouragement to gameplay that was used for foundation of new acquisition promotions - Worked closely with responsible departments and created the innovative acquisition product on the market - Implemented 2 major acquisition promotions that resulted in 200% increase of monthly RNDs, 150% growth of verification upon sign up, 85% boost of FTDs, 60% of STDs and 25% of TTDs - Integrated new live verification tool "Jumio" that increased the number of verified users by 20% and minimised the procedure duration by 70% - Overall within 3 month managed to convert 12% of RNDs into regular customers

Achievements: - Analysed historical data of the company to identify the key to client classification and segmentation - Throughout one year managed to increase the VIP client base by 2000% - Created the thresholds of player classification and VIP detection system that allowed us to quickly identify the patterns of a VIP or potential VIP clients and transfer them to proper private treatment - Automated the full process of daily retention and weekly reactivation. Resulted in 95%+ retention rate of potential VIPs, VIPs and Elite players - Converted 70% of potential VIPs to VIPs and 55% of VIPs to Elite clients - Assembled the team for Premium Services and conducted training sessions to prepare them for their responsibilities - Assigned the Personal Managers to top tier players to maintain close relationship with clients resulted in 99% success rate on VIP programs and promotional activities

Achievements: - Gathered the information of each product and conducted full research on each of them to gain deep technical and theoretical knowledge to conduct proper activities for new and existing clients - Identified key touch points of the customers towards products and assigned A/B testing process to it - Conducted 35+ tests and optimised the approach towards each psychological type of player in Poker and Skill Games - Implemented 20+ public and 100+ private campaigns to retain and entertain the clients - Retained 60%+ of overall client base in the products of interest - Gained loyalty of clients by understanding their needs on private level - Succeeded in 45% of activities with positive ROI and customer satisfaction

Achievements: - Attracted 4 major brands for conducting marketing and advertising services with us - Produced 3 successful advertisements and placed them in various media channels - Advertised and participated in the charity event and support for the kids with Down Syndrome - Organised the first ever Whiskey Festival in Georgia - Organised the first ever Balvenie event in Georgia with the brand ambassador - Organised the fifth annual congress of the Georgian society of cardiology - Hired 25+ professionals for implementation of planned events to guarantee the highest quality - Created two charity ideas with branding and marketing: 1) Oliver - to support foster kids find jobs and socialise after they reach 18; 2) Free People - the support of ex-inmates to return to their normal life after release;

Achievements: - Created the sponsorship packages with 4 different bundles - Attracted 18 sponsors and 2 general sponsors - Created the advertising that aired for 2 weeks prior to the competition - Assisted EBU the Eurosport TV representatives to set up the equipment on the venue and execute 21 hour live stream - Hired , trained and motivated 50+ volunteers with diverse backgrounds - Successfully conducted the championships with the final praise from the President of the International Weightlifting Federation Mr. Tamas Ajan - Honoured by Georgian Weightlifting legend Kakhi Kakhiashvili for successfully finalising the whole event - Receive 2 honorary trophies for job well done