bruno chenque

TikTok is the leading destination for short-form mobile video, inspiring creativity and bringing joy. . I help creative agencies to fully use their creativity at TikTok for their brands. . Report to the agency head. . Strategic and creative consultant. . Build the Creative Agency Partner's role in Brazil from scratch. . Support agencies to deliver full-funnel campaigns (from branding to performance), channel planning, and content strategy. . Lead cross-functional teams to implement strategic and creatives programs at scale. . Lead strategic and creative sprints for agencies to bring their ideas to life. . Together with other teams, we build both scalable solutions to help developing agencies and providing 1:1 consultancy for content, planning, and creative teams. . Relationship with C-Level and the whole team. Acknowledgments: . Hit 112% of goals; . + 100 CREATIVE SPRINTS done for campaigns; . 9 out of 10 clients recommend these sprints; . AWARDED CAMPAIGNS due to the contribution of sprints or consultancy to agencies (Cannes, Clio, Andy, Effie Brazil, Effie LATAM, Anuário CCSP, TikTok Ad Awards, MMA Smarties Brazil); . 2 (of the 3) agencies that were SHORTLISTED as Agency of the Year in Ad Awards 2024 were in my book (Monks and SoWhat); . 2 (of the 3) agencies that were SHORTLISTED as Agency of the Year in Ad Awards 2025 were in my book (Publicis and SoWhat); . MONKS (part of my book of business) was the AGENCY OF THE YEAR in Ad Awards 2024; . SOWHAT (part of my book of business) was the AGENCY OF THE YEAR in Ad Awards 2025; . 16x TikTok Ad Awards 24's shortlist with the agencies in my book of business; . 19x TikTok Ad Awards 25's shortlist with the agencies in my book of business; . 4x TikTok Ad Awards 24's winner with the agencies in my book of business; . 10x TikTok Ad Awards 25's winner with the agencies in my book of business; . 2x SPOT BONUS (Brazil and LATAM, that recognizes INDIVIDUAL CONTRIBUTION to business impact).

Liv Up is a foodtech startup, focused on delivering practical healthy food. . Led a team of 21 members (brand managers, content strategists, designers, copywriters, video-markers, producers, food stylist) - 6 of them directly, with 4 managers. . Report to CMO. . Responsible for scaling the team (from 15 to 21), with hiring, team building, providing a clear vision to improve and keep the quality of our work. . Responsible both for operation and the Creative Direction of our content and campaigns in multichannel efforts (TV, TikTok, Instagram, Facebook, X, YouTube, display, etc). . Responsible for the strategic brand direction, helping to shape and keep our brand in a challenging way. . We connect people to real food in an easy way, by developing brand identities, packages, stories, experiences, and a bunch of learnings that boost our improvement everyday. . Establish and promote a healthy team culture that works hand in hand with cross-functional partners. . Led workshops to refine the team's vision, retrospectives, and brainstorms. . Leading our growth in hiring and coach new members. . Build links with other business areas at all levels of the organization, influencing business decisions, advocating for user-centered strategy. . Budget management Acknowledgments: . +119% in social media organic engagement (yoy); . +108% in social media organic conversation; . 3 times at the Twitter Trending topics with "No Perrengue" campaign.

Nubank is a fintech, the biggest outside China. . Strategic planning and media head (8 people: 1 manager); . Report to marketing director. . Designing integrated consumer journeys (content, advertising, CRM, on and offline); to turn clients into fans; . Responsible for mapping and implementing communication experiments to improve NPS, MGM, product usage, cross and up sell; . Turning data into actionable insights, business goals into creative campaigns. Acknowledgments: . Nubank became the #1 player in Pix registrations despite not having the biggest customer base in Brazilian market.

. Led 45 creative talents (copywriters, designers, strategists, medias, videomakers, executive producers, and project managers) . Led 7 creative managers directly - the ones responsible for each discipline of the in-house. . Report to co-founder. . Responsible for scaling the team (from 13 to 45), hiring, team building, providing a clear vision to improve and keep the quality of our work. . Responsible for guiding leaders to build soft and hard skills in our job leveling. . Led workshops to refine the team's vision, retrospectives, and brainstorms. . develop brand identities, stories, experiences, and a bunch of learnings that boost our improvement everyday. . We are the voice and advocate for the brand, bringing the brand mission, values, principles and personality consistently in everything the marketing team produces. Acknowledgments: . 85% of our campaigns met or surpassed goals . Employee engagement >80% . In less than two years, we were creatively recognized by national and international outlets . One of the most creative brands of 2019 in BR, by Meio e Mensagem . Ted campaign elected one of the most creative campaigns of 2019 in BR, by B9. . Ted campaign appeared in Contagious Magazine worldwide review . Pessoas Primeiro campaign (covid initiative) appeared in Contagious Magazine

. Led a team of 13 creative members (brand designers, copywriters, videomarkers, and producers) - 8 of them directly. . Report to maketing director. . Responsible both for operation and the Creative Direction of our campaigns. . Responsible for the strategic brand direction, helping to shape and keep our brand in a challenging way. . Establish and promote a healthy team culture that works hand in hand with cross-functional partners. . Support our growth in hiring and coach new members. . Build links with other business areas at all levels of the organization, influencing business decisions advocating for user-centered strategy. Acknowledgments: . Nubank received the Guinness Book of Records for the biggest simultaneous unboxing.

. Online and offline strategy for Mastercard, Nestlé (Nesfit, Baton), Yoki, and Ri Happy. . Led a team of 5 planners (manager, supervisors, assistants). AWARDS RELATED TO EFFICIENCY, STRATEGY, AND CREATIVITY . Latam Effie (Bronze in Programatic): Mastercard Gastronomy . Latam Effie (Shortlist in Programatic): Ri Happy . Brazil Effie (Shortlist in Branded Content): Mastercard Gastronomy . Brazil Effie (Shortlist in Branded Content): Ri Happy . Brazil Effie (Shortlist in Promotions): Ri Happy

. Online and offline strategy for Mastercard, Nestlé (Nesfit, Nespresso, Garoto, Baton), and Ri Happy. . Led a team of 2 planners (supervisor and assistant). AWARDS RELATED TO EFFICIENCY, STRATEGY, AND CREATIVITY Mastercard was the most effective brand in Brazil in 2017 (source: Effie Index, May/18). . Latam Effie (Silver in Financial Services): Mastercard Gold . Latam Effie (Silver in Financial Services): Mastercard Surpreenda . Latam Effie (Bronze in Programatic): Mastercard Surpreenda . Latam Effie (Shortlist in Programatic): Mastercard Priceless Rio . Brazil Effie (Gold in Financial Services): Mastercard Priceless Rio . Brazil Effie (Gold in Financial Services): Mastercard Gold . Brazil Effie (Bronze in Financial Services): Mastercard Surpreenda . Brazil Effie (Bronze in Olympics): Mastercard Priceless Rio . Marketing Best: Mastercard Gold

Peralta was an independent creative boutique agency. . Strategy for Belvita, Anhembi Morumbi, Business School SP, Air Wick, Bacardi, Danubio Azul, Guabi Pet, Itambé, Água de Coco Obrigado. . Qualitative research, with group moderation, personal interview, analysis, and presentation. . Quantitative data analysis. . Led a team of 4 planners (supervisor, assistants, and intern).

. Strategy for O Boticario, Gol Airlines, Audi, Elma Chips (Doritos, Ruffles, Cheetos, Fandangos, Eqlibri, Lay's), Bayer. . Qualitative research, with group moderation, personal interview, analysis, and presentation. . Quantitative data analysis. . Led 1 assistant. AWARD RELATED TO EFFICIENCY, STRATEGY, AND CREATIVITY: Brazil Effie (Silver in Retail): O Boticário

. Advertising Planning for Tortinhas Adria, Mackenzie, Jequiti, Serasa Experian, Mapfre, Dicico. . Led 1 assistant.

. Online, offline advertising, and CRM for Nokia, Ford, Diageo (Johnnie Walker, Buchannan´s, JB), Amex, Vivo, Dell, Syngenta, Telefonica-Empresas, Perdigão . Led 1 assistant

Dez Brasil (current VMLY) was a creative boutique agency, part of WPP group. . Advertising planning for Nextel, Asics, Batavo Frios, TAM Express, Safra Bank, Eldorado Mall, DKT Condoms . Led 2 interns

Dez Brasil (current VMLY&R) was a creative boutique agency, part of WPP group. . Advertising planning for Nextel, Asics, Batavo Frios, TAM Express, Safra Bank, Eldorado Mall, DKT Condoms

. Sales, brand, and package planning for manufacturing forecasts . Management reports development

The goal is to learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform, including how to launch and grow a digital platform and identify how to leverage open innovation for your platform. Also, equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.

The idea is to understand the essential elements of successful scaling, including demand generation, customer acquisition, adoption, diffusion and forecasting demand. Also how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, to build sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent an outline of an expansion strategy for your enterprise.

The goal is to improve the ability to influence people in situations where you cannot use formal authority, to be more persuasive and influential in working with your superiors, peers, and even subordinates. In addition, how to build and maintain high-quality relationships.

Creative Writing course, delving into inspiration's evolution, the art & craft of writing, subtext, and narrative construction. Gained practical skills for impactful storytelling.

Involving a combination of several disciplines, such as psychoanalysis, sociology, anthropology.

Disciplines: marketing I and II (for both 2nd and 3rd years)