boon ang

chief executive officer

About

- Has more than 20 years working experience in telecommunication, internet and media industry - Experience in managing P&L, business driver to ensure business objective are met - Excellent in bringing the business strategy to live, good track record in strategy execution in the area of marketing, sales management, customer support and product development. - Strong leadership and experienced in building a new team and working cross functional across country Specialties: 1. Business Model Formulation 2. Marketing planning and Implementation 3. Product Development and Management 4. Market Research & Consumer Segmentation 5. Sales Management 6. Short to Long Term Strategic Planning 7. Adoption of technology in business environment 8. People Development and Management 9. Profit and Loss Responsibility 10. Project Management

Country

malaysia

City

kuala lumpur

Industry

marketing and advertising

Skill

marketing communications, product marketing, product development, business strategy, business modeling, new business development, online marketing, sales management, business planning, business development, market research, online advertising, advertising, product management, strategy, competitive analysis, project management, brand management, public relations, integrated marketing, management, strategic planning, marketing, cross functional team leadership, market planning, sales, leadership, telecommunications

Experience

chief executive officer

eatcaketoday sdn bhd

2017-4 - Present · 9 yrs 6 mos

chief executive officer

pappadelivery sdn bhd

2016-7 - Present · 10 yrs 3 mos

chief executive officer

dt mobisoft

2018-1 - Present · 8 yrs 9 mos

country manager - malaysia

88db.com

2013-3 - 2013-12 · 10 mos

Responsible for Malaysia operations and revenue growth

chief executive officer

catandthefiddle.com.my

2016-6 - Present · 10 yrs 4 mos

Responsible for Malaysia Office

head of display sales and marketing

mudah.my sdn bhd

2011-5 - 2012-9 · 1 yr 5 mos

* Responsibilities: * Display Sales * Responsible for display sales revenue, manage and lead the direct and indirect display sales channel * Work closely with media agency, brand advertiser and sales partner for campaign proposal and long term sponsorship * Marketing Communications * nbsp;Responsible for all integrated marketing communications initiative, brand advertising, PR, event and promotional activities across both online and offline media * Product * Responsible for product planning and product marketing for display and classified * Manage the product strategy, gathering and prioritizing product and customer requirements, defining the product roadmap, and working closely with tech team to deliver a winning product

business director

mindshare

2009-4 - 2010-9 · 1 yr 6 mos

* Lead the account team and responsible for account P&L and client’s overall happiness towards the agency * Create effective and efficient communication plan that is in line with client’s marketing objectives and challenges * Identify and execute new business opportunities and revenue stream with both internal and external business partners * Oversee through the line marketing communications plan * Work with key stakeholders including online, offline, on ground event and PR * Mentor team development and motivation to maximize performance, efficiency and effectiveness * Manage and indentify external business partner and lead the commercial negotiation, business model, billing commitment and maintain good relationship * Responsible for defining annual target, develop strategic and financial plans for maximum ROI

head of data and messaging

digi telecommunications

2004-1 - 2009-2 · 5 yrs 2 mos

* Lead a team of product managers and responsible for non voice category’s P&L and internet new business * Develop and manage product roadmap to instill product innovation and excellent customer experience * Approve & Execute marketing, product positioning and communication plan to achieve business objectives with highest ROI potential * Manage marketing budget and lead the ‘go to market’ execution with internal and external team * Manage end to end product value chain, identify business partner, negotiate “win-win” business model and justify investment * Analyze market trend, monitor competitors movement, customer behavior and lead research and focus group activity. * Mining of customer data and usage analysis activity to develop and implement cross sell and up-sell programmes

manager, sales support

siemens

2001-7 - 2003-12 · 2 yrs 6 mos

* Part of the headquarter elite team member for New Product Development * Develop and formulate account strategy to support client acquisition and retention on a global level * Lead network design team for international accounts such as Hutchison and Vodafone * Manage and forecast resources according and support new initiatives and projects * Coaching and mentoring of colleagues from regional offices and local companies

technical sales support

marconi communication sdn bhd

1997-10 - 2000-1 · 2 yrs 4 mos

* Technical sales support for access network (narrowband/broadband) and transmission network (PDH/SDH/WDM) equipment. * Provide technical consulting to customer in planning and implementation of access network and transmission network. * Integrated role within project management, bidding support, equipment installation, testing and commission.