Başak Yıldırım

Başak Yıldırım

Marketing Specialist @ Arıkanlı Holding

About

Multilingual and results-driven marketing expert with 7+ years of experience across the cosmetics industry, B2B marketing, digital strategy, and international operations. Specialized in building strong brand identities, driving online growth, and managing cross-functional teams in competitive markets.

Country

-

City

Türkiye

Industry

Utilities

Skill

Product Specialist, Budgeting & Forecasting, Product Development, Cost Analysis, Brand Development, Financial Planning , Data Analysis & Reporting, Strategic Partnerships, Sales, Digital Trends, SPSS, Quantitative Research, International Business, Sales Process, International Sales, Social Marketing, Counseling Psychology, ERP, Veri Analizi, Lightroom

Experience

Arıkanlı Holding

Marketing Specialist

Arıkanlı Holding

LinkedIn
2024-3 - Present · 2 yrs 7 mos

İstanbul, Türkiye

-Oversaw brand strategy and positioning for bolbe skincare, Yon-Ka Paris, and Black Rouge, -Supported e-commerce and digital marketing campaigns (social media, influencer, and paid ads), -Collaborated on product development, packaging, and new launches, -Analyzed KPIs and sales data to optimize performance.

Chinese Visa Application Service Center

People Operations Specialist

Chinese Visa Application Service Center

2018-7 - 2024-2 · 5 yrs 8 mos

Istanbul, Turkey

Consulate General of P.R.C. -Manage all day to day activities (administrative and functional) conducted at the Visa Application Center, -Conduct regular Audits for all processes & implement all new process rollouts or changes, -Identify incorrect or incomplete information by regular quality checks thereby ensuring accuracy of the visa application, -Maintain adherence to the Service Level Agreements 's for all processes and ensure adherence to Standard Operating Procedures, manuals etc. without any deviation. -Ensure that the Teams are mentored & work towards adherence of all SOP's/ processes, required to be complied with, from an Organizational & ISO perspective, -Ensure compliance with CITS defined principles, policies & procedures as applicable to the role, -Ensures that the Teams are aligned & contribute towards achievement of parameters enlisted in the Team Objective Tracker.

Jupiter, Dubai Office

Sales and Purchase Specialist

Jupiter, Dubai Office

2018-1 - 2018-4 · 4 mos

Dubai, United Arab Emirates

-Handled sales and procurement of telecom equipment accros MENA region, -Liaised with international clients and suppliers for B2B transaction, -Negotiated pricing, payment terms and delivery conditions with vendors and buyers, -Conducted market research to identify new sourcing opportunities and pricing trends.

Oriflame Cosmetics

Category and Marketing Intern

Oriflame Cosmetics

LinkedIn
2016-7 - 2016-9 · 3 mos

-Develop the business and highlight the risks and opportunities, -Pricing analysis of the markets and recommendations on price changes based on market situation and Global strategy, -Evaluating market needs and filling size of line gaps, -Leading communication plans of products to adapt Turkey market, -Competitor tracking of pricing and marketing activities.

Four Seasons

Intern

Four Seasons

LinkedIn
2013-10 - 2014-10 · 1 yr 1 mo
BTA Food & Services

Human Resources Trainee

BTA Food & Services

LinkedIn
2013-6 - 2013-10 · 5 mos

Istanbul,Ataturk Airport

-Check and control job posts prepared via company career portals, determine the necessary competencies and ensure that the postings are prepared accordingly, -Maintain communication with relevant departments throughout the recruitment process, -Follow PTF processes closely, -Conduct searches for open positions accordingly to the criteria and department expectations, and identify candidates, -Conduct interview processes for candidates and work in coordination with units, -Ensure that the candidates complete the necessary test inventories given to them and share the results with the relevant unit managers, -Maintain active communication with candidates regarding processes.

Education

Bahcesehir University

Bahcesehir University

LinkedIn

Sociology

2013 - 2017 · 4 yrs
Stanford University

Stanford University

LinkedIn

Social Psychology

Bahcesehir University

Bahcesehir University

LinkedIn

Strategic Public Relations Management

2016 - 2017 · 1 yr
Yıldız Teknik Üniversitesi

Yıldız Teknik Üniversitesi

LinkedIn

Marriage and Family Therapy/Counseling

Başak Yıldırım's Contact Information

Email

******@***.com

Phone

(**) *** ****

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