BAYU NUGROHO

Develop the New idea and generate the business concept, Developing strategic plans to build a new business concept and ensure the new business will be deliver and achievement of goal. Overseeing budgeting, including project budgets, billing, and financial performance of engagements. Leading marketing initiatives such as creating marketing materials and introducing new products to the market. Conducting data analysis to support decision-making and improve operational efficiency. Crafting and implementing sales strategies, managing sales teams, and coordinating with other departments to ensure alignment with overall business objectives.

In my role as Senior Commercial Manager at PT Agro Natural Technology, I led the Commercial Department to drive alignment between Marketing, Sales, and Product Development teams. By developing and implementing strategic plans, we achieved significant growth in organizational performance and increased market penetration.

• Conducted comprehensive market analysis and developed a strategic business plan for Zhejiang Xinnong Chemical's entry into the Indonesian agrochemical market, identifying key opportunities and competitive positioning. • Led the creation and implementation of marketing strategies, resulting in increased market penetration and brand recognition in the Indonesian market. • Collaborated with cross-functional teams to ensure alignment with business objectives, enhancing operational efficiency and achieving financial targets.

• Provided a comprehensive one-stop service for a foreign agrochemical company to enter the Indonesian market, including market analysis, product registration, marketing & business plan strategy, channel distribution, price structure analysis, and promotion implementation. • Conducted market analysis and developed strategic business plans, identifying key opportunities and competitive positioning. • Led the creation and implementation of marketing strategies, resulting in increased market penetration and brand recognition in the Indonesian market.

1) Develop and Build Marketing Strategy and Business Concept for Corteva Portfolio, 2) Manage Product Portfolio Corteva (Looking at the product fit, Brand building, Pricing the product looking at the perceived value to the customer, Identify the unmet customer need and convert them as opportunities for business), 3) Understand & Develop theStrategy of the channel distribution,

Develop and Manage of Dow Portfolio on Rice Business, Build the Business Concept, Pricing the product,Identify the unmet and GAP opportunity for long term business.

1) Develop and Build Marketing Strategy and Business Concept, 2) Manage Agricon Product Portfolio (Looking at the product fit, Brand building, Pricing the product looking at the perceived value to the customer, Identify the unmet customer need and convert them as opportunities for business), 3) Manage Business P&L, , 4) Understand & Develop theStrategy of the channel distribution, 5) Build relationship with principals from Europe & Japan and find out new business opportunity

Manage BASF Portfolio Product on Rice Business, Build New Bussines concept with 3rd Party, Create Business concept of Defense Strategy

Manage DOW Portfolio on Vegetables & Fruit Segment, Lead and Manage Promotion Activity & Demand generation, Build concept of Segmentation and Positioning of DOW Portfolio on Vegetables and Fruit, Manage Pest Control Product (Bait System), Prepare and Lead New Product Launch

• Led technical team in conducting trials for new product concepts, identifying unique selling points and value-added features. • Developed strategic plans for product development, ensuring alignment with market needs and business objectives. • Collaborated with cross-functional teams to enhance product offerings, resulting in improved market positioning and customer satisfaction.