Bassel Chahla

• Managed project sales for sanitary ware and fittings across Saudi Arabia, driving business growth. • Built and expanded relationships with consultants, architects, and developers to enhance project pipeline. • Delivered consistent annual revenue growth through high-value tenders and strategic pricing. • Led distributor teams with coaching and performance guidance to achieve sales targets.

- Organizing, planning, and managing the daily tasks and operations of the division. - Evaluating the division's performance and identifying areas of improvement. - Executing sourcing & purchasing of Building Materials as per the requirement with a focus on cost reduction, on-time delivery, profit enhancement, and price negotiation to get the best prices for the sales department. - Approve the ordering of necessary goods and service - Source to contract, including negotiating, and sourcing with vendors and suppliers according to specification. - Spearheading complete sales & business development functions, including generating leads, relationship building, closing deals, planning & marketing in coordination with Marketing & other cross-functional departments; ensuring overachievement of overall revenue objectives & sales targets with an excellent lead conversion ratio. - Finalize purchase details of orders and deliveries. - Maintaining solid relationships with partnering stakeholders to support the business's broader plans. - Dealing BOP with suppliers and developing sales business .

• Designed and communicated strategies to meet targets and timelines within budget for the Trading Department. • Established strategic relationships with vendors, ensuring cost, quality, and delivery targets were achieved. • Spearheaded sales and business development functions, generating leads and closing deals to exceed revenue objectives. • Assisted in recruiting and mentoring Sales Representatives, enhancing team performance through training and support.

• Introducing, promoting and selling current and new portfolio of products for the clients • Carries responsibility for all opportunities across the assigned accounts and drives sales across them • Responsible for building and executing sales strategy required to maximize revenue growth for the business • Maintains strong client relations across client organization from users through client senior executives • Visiting project sites and potential customers with the aim of creating and winning new business • Builds customer pipelines and forecasts for finding new and potential business opportunities • Offer discounts, negotiate deals and leads the closing where appropriate • Promotes the business by working closely with the marketing and other departments • Liaison and builds relationship with suppliers • Follow up and collection of payments and invoices • Preparing quotations, project management and delivers effective and technical presentations. • Analyzing & Forecasting the maximum Profit and cost control for the Project including all incurred expenses and profit margins. • Take care of all opex and capex expenditures and does the financial and feasibility studies • Identifying the status of the market by designing marketing plans and gathers business intelligence info, in order to take the best actions needed to for gaining the best of the Company.

• Responding and supporting customers on different types of inquiries • Cold calling to arrange meetings with potential customers to prospect for new business • Achieving and exceeding targets on forecasted sales on a monthly, quarterly and annual basis • Acting as a focal person between the company and its existing and potential markets/customers • Gathering market and customer intelligence information • Representing the company at trade exhibitions, events and demonstrations • Negotiating on price, costs, delivery and specifications with buyers and managers • Follow up with customers to meet their needs and collection of payments for preciously purchased goods • Gaining a clear understanding of customers' businesses and requirements • Making accurate, rapid cost calculations and providing customers with quotations