Bassam G.

Summary: Responsible for the overall operation including full P&L responsibility for CRYSTAL HOUSE LLC, a leading importer & exporter in the luxury fashion accessories industry and the recommended dealer for SWAROVSKI ELEMENTS in UAE. Main Duties and Responsibilities: • I spearheaded all pre-opening activities, including studies, recruitment initiatives, and the development of sales strategies. • Managed and nurtured a team growth from 3 to 24 team members, across the multiple functions of sales, purchasing, finance, credit control, and administration. • Supervised all action related to hiring, training, termination, development, and rewards of staff. • Prepared and presented annual forecasts to the company board, with monthly evaluation and reporting. • Developed and controlled profits, plans, and budgets; managed P&L statements for the overall company, • Upheld and Expanded external relationships of the company with suppliers, partners, and key customers. • Prepared, analyzed and negotiated yearly contract with key customers and suppliers. • Coordinated closely with the Sales Manager to analyze sales reports, develop action plans, addressing areas of weakness, and enhance the products sales and distribution performance.

• Setting sales forecast, KPI's and Yearly sales target By clients, brands, and categories. • Monitor sales performance versus Target, by client, brand and category. • Develop the sales strategies, and provide the needed plan to achieve these strategies. • Develop international business relationships to drive business accounts abroad. • Build strategic relationships with key suppliers to foster profitable business initiatives. • Maintain strong relationships with Key customers and found new ones by identifying needs and offering customized services. • Conduct weekly meetings with the General Manager to review sales metrics and strategize solutions for overcoming challenges. • Work closely with departmental heads to optimize work flow efficiency.