Basim Mohammed

Vice President Performance Marketing @ noon

About

I help brands scale revenue through data-driven performance marketing and e-commerce growth strategies.With 16+ years of experience in digital marketing, I specialize in performance marketing, ROI optimization, and paid media including Google Ads, Meta Ads, and programmatic advertising.Currently leading Performance Marketing at Noon, I focus on driving measurable growth, optimizing conversion rates (CRO), and scaling acquisition channels across the MENA region.My Core Expertise Includes:• Performance Marketing Strategy• E-commerce Growth & Scaling• Paid Media (Google Ads, Meta Ads, Programmatic)• Affiliate Marketing & Partnerships• Conversion Rate Optimization (CRO)• Data Analytics & Growth Strategy I turn marketing into a revenue engine using data-driven decisions and high-impact growth strategies. Open to connecting with leaders and professionals in digital marketing, e-commerce, and growth marketing.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

noon payments, Media Buying, LinkedIn, Hiring, Conversion Optimization, E-commerce Optimization, Performance Marketing, Growth Strategies, noon One, noon Food, noon Minutes, NowNow, noon.com, Affiliate Marketing, Influencer Marketing, Online Advertising, Digital Media, Digital Marketing, DoubleClick, DFA

Experience

Vice President Performance Marketing

noon

2024-3 - Present · 2 yrs 7 mos

Dubai, United Arab Emirates

Head of Affiliate Marketing

noon

2021-1 - 2024-2 · 3 yrs 2 mos

United Arab Emirates

Responsible for performance marketing across noon daily sivvi kul nownow

Senior Manager-Digital

noon

2016-7 - 2021-1 · 4 yrs 7 mos

Responsible for display(programmatic and direct),remarketing,affiliate marketing and influencer marketing.

Senior Manager - Digital and E commerce(Programmatic)

IAS Media-AOL Platforms,Forbes,Washington Post,Condenast

2015-6 - 2016-5 · 1 yr

United Arab Emirates

• Responsible for Marketing and Digital sales for Condenast Network UK in the Middle East along with reputed publishers such as Forbes, Washington post and News week • Manage the team to achieve sales target, Educate and setup programmatic for advertisers and publishers across the middle east By Representing One by AOl. • Introducing and Executing performance marketing campaigns for E- commerce site such as Daylili,Kaljacobs along with travel and hotel e sales.

Senior Digital Marketing Officer(Programmatic)

Qatar Airways

2015-1 - 2015-6 · 6 mos

Qatar

• Manage a dedicated part of the airline's global online marketing programme • Evaluate existing and new opportunities in online media to optimise and grow the airline's online marketing portfolio • coordinate the design of digital communications to pre and post purchase customers through display

Digital Account Manager

Fundamental Media

2013-5 - 2014-12 · 1 yr 8 mos

United Arab Emirates,London

Development and execution of Display and search engine strategy, including campaign analysis, social strategies and analytics-based optimization Monitor, track and report on display and search metrics, including trend analysis Drive innovative ideas/ initiatives to drive client’s growth and brand awareness Day-to-day optimization processes to achieve task KPIs Work in collaboration with the team across all online and offline marketing activities as relevant: search, advertising, social media, email, DM, CRM, affiliates and partnerships

Account Manager

Google

2012-4 - 2013-4 · 1 yr 1 mo

Hyderabad Area, India

• Review media plan and interact with major clients • Setup advertisers on DFA servers and create various campaigns and optimise if required • Generate Ad tags in various formats including Standard, Iframe, Internal Redirect and JavaScript; test them for activity and send them to appropriate publisher contacts • Set up Insertion Orders and Implement pixels • Traffic different creative formats from various third party Ad servers in bid manager