Basim Wali

Develop & Plan Annual Marketing Plan in conjunction with Sales & Marketing Manager. Implement the Marketing Plan with various marketing activation agencies. Monitor & Control the Marketing & Advertising Budget. Coordinate with Advertising, PR & Social Media Agencies in order to implement campaigns. This includes: Concept Development, Media Plans, POS Material, Distribution & implementation in all regions, Events & Management of Events. Measuring and reporting feedback on campaign success. Coordination with regional office to obtain approvals and to handle all regional marketing requests. Proposing new marketing and advertising ideas. Planning and implementation of Social Media plans through all Social Media channels. Developing and managing relations with all publications and developing an annual magazine advertising plan. Managing PR activities. CRM Activities which include development of CRM System, Data cleansing, Direct communication campaigns, Propose/Develop CRM Loyalty program. Conduct quarterly full market research which includes price surveys of competitors, customer profile update. Assisting National Sales & Marketing Dept. in maintaining & developing Sales reporting procedures.

Sales, After Sales & Marketing activities. Strengthening the Brand image and awareness

Main focus is on how to improve the awareness and sales of the AMG product within the Mercedes-Benz line of products. Market research including competitors study, consumer behavior & market developments. Propose new Marketing ideas in-line with product target. CRM Activities in both Sales & After Sales Departments, which include Direct communication campaigns, Loyalty programs, Data cleansing. Developing all POS material. Developing new customer interaction procedures in Sales & After Sales departments. Managing product presentations in all regions.