Basile MACIEIRA COELHO 🌱

At NutriGenius, we believe that eating well should be a shared pleasure, not a constraint. Our mission is to make food inclusive for people with allergies, intolerances or specific diets (gluten-free, lactose-free, vegan, vegetarian…). 📲 Through our app (available on iOS & Android), we help our community: ▫️Find and book safe restaurants via a collaborative map. ▫️Discover recipes, products and brands adapted to their needs. ▫️Connect with health & nutrition experts to better understand their diet. 🤝 On the B2B side, we partner with: ▫️ Food brands, helping them reach and engage with highly qualified consumers. ▫️ Nutrition & digestive health experts, sharing their insights and expertise to the community ▫️Restaurants, providing AI-powered tools to manage allergens and create transparent menus. 🎯 As Founder, I lead the vision, product and partnerships, building an ecosystem where every food constraint is welcomed and respected.

🚀 Helping organisations design, build and scale new products and services. After 6+ years in top-tier consulting and entrepreneurship, I now operate as an independent consultant. My expertise spans the full product lifecycle: from opportunity framing to go-to-market execution, with a strong foundation in data, AI, and program management. 🔺CORE EXPERTISE ▫️Product strategy & Management : definition of product vision, value proposition, roadmap, and MVP; user insights, prioritization, and delivery orchestration. ▫️Data & AI : framing and managing data-driven or AI-powered initiatives; defining use cases, preparing data and requirements, aligning teams, and ensuring successful delivery. ▫️Business & Go-To-Market : shaping market entry strategies, pricing and monetization models, launch plans, and growth enablers to drive adoption and ROI. ▫️ Program & Delivery Management : leading multidisciplinary teams, structuring initiatives across multiple streams, and ensuring alignment between strategy and execution. Depending on the project’s scale, I can assemble tailored teams of senior consultants and experts to deliver end-to-end support, from strategy & design to operational execution. Typical missions include : - Design & Launch of Digital, Data & AI services (Agentic, conversational …) - Product Innovation, strategy and implementation roadmap - Go-To-Market and scaling support - Product organisation setup and governance

▪️DIGITAL STRATEGY & SERVITIZATION 🔺Key clients: Railway manufacturing leader ▫️Orchestrate the framing of a new digital offering for fleet operations (50+ key features, market sizing, 200+ tender requirements…) ▫️Collaborate with Business Development teams on pre-tendering activities to boost digital sales, resulting in 7+ pitches and 4 transformations from tenders to project ▫️Build a new digital portfolio for operations, maintenance and passenger experience, bundling 50+ digital solutions into clear and actionable offers) ▪️PROGRAM GOVERNANCE & TRANSFORMATION 🔺Key clients: automotive & railway manufacturing leaders ▫️Orchestrate delivery and structure governance (PI Planning, SteerCos, weekly…) of transformation programs with a 3-people consultant team ▫️Coordinate a 5 consultant-team to design a new digital engineering model for software and hardware developments

▪️INNOVATION & GENERATIVE AI 🔺Key clients: global retail & luxury leaders ▫️Frame & Launch a GenAI virtual assistant focused on fragrance upskilling, adopted by 1000+ people ▫️Orchestrate the design & launch of a 1M€ gaming experience involving 20+ people and reporting directly to group C-Levels in Steering committee ▫️Orchestrate the delivery of a GenAI-based conversational commerce service for painting projects, which was awarded a Silver Award at “La nuit des Rois” ▫️Define the value proposition of a web3-based fidelity program to improve retention by +20% ▪️DIGITAL STRATEGY 🔺Key clients: global banking, hospitality and retail leaders ▫️Define 2028 digital growth strategy for a retail bank, targeting +100% customer acquisition and +30% ROI ▫️Develop a new value proposition for a global website, identifying 20+ pain points through 10+ workshops to boost UX, content and performance ▪️DATA & BUSINESS INTELLIGENCE 🔺Key clients: Leading Retail distributors ▫️Launch a data factory organization involving 80+ people to launch 20+ use cases ▫️Industrialize an AI use case to optimise the in-store product mix, resulting in a +2% global sales revenues and +70% product adoption ▫️Frame the implementation of a Master Data Management tool with 8 dashboards, 100+ indicators, 10+ data ingestions to ensure 100% data quality, consistency & competition across systems ▪️DIGITAL EXPERIENCE 🔺Key clients: Leading Retail distributors ▫️Conduct a voice of the customer study (150+ people) to identify 40+ e-commerce pain points ▫️Facilitate the design of the e-commerce platform through 10+ workshops to create 40+ screens

Within the Workforce & Organisation practice, we prepare and support organisations, their leadership and their people for their transition into the digital age. ▪️FOR A CLIENT IN THE FRENCH LUXURY INDUSTRY New HRIS system framing - Build the new job catalog - Formalise and optimise processes - Benchmark data visualisation solutions - Identify KPIs for new dashboards (Employee, Manager, HR, HR Director) ▫️INTERNAL CONTRIBUTION Develop the practice’s Workforce Transition offer - Benchmark competitor’s positioning - Develop the offer - Present the new offer to the team

▪️FOR A GLOBAL RETAILER Analysis of the commercial performance - Perform daily reportings of the Web and the Store’s Sales revenue - Analyse the sales revenue, the margin’s drivers and the stock rotation - Optimise the transportation costs - Share KPIs with other services (Marketing, Procurement)

▪️ENTREPRENEURSHIP Develop a business - Create a website - Recruit Delivery people - Supervise the logistics - Create promotional campaigns - Monitor business performance

Master Thesis N°1 : Phygital, a strategic opportunity for retailers to rethink the in-store customer experience? Master Thesis N°2 : The Profitability of Neobanks Course: Digital Startegy, Scrum, Digital Marketing, Blockchain Strategy, Data Science, Corporate Finance, Intercultural Management, International Supply Chain, International Project Management, Human Resources Management, Business Development

Corporate Strategy, Corporate Finance, Negotiation, Marketing, Management control, Accounting, Human Resources Management, Financial Mathematics, Fiscal Law, Labour Law, Business Law

Micro Economy, Macro economy, Finance, Accounting, Entrepreneurship, History of Management, Sociology, Mathematics, Statistics, Global Contemporary Issues, Political Science, ContractLaw, Common Law

Course Study of Portuguese in partnership with the London Campus of Université Paris-Dauphine (PSL)