boudier basile

crÃ ateur et directeur

About

I have been in the fields of business development, marketing and communications since 2000. During this time, I have worked for Legrand, a world-leading manufacturer of electrical and data systems, and communication agencies in Dubai, London and Paris. I have optimized business relations with partners; developed new market segments; planned marketing campaigns and led teams to implement them. On the agency side, I have worked for various companies, mainly in the construction and food industries.

Country

france

City

normandie

Industry

internet

Skill

marketing management, marketing, advertising, marketing strategy, marketing communications, competitive analysis, integrated marketing, corporate communications, brand management, market research, strategic planning, project management, public relations, account management, media planning, management, market planning, business development, communication marketing, management marketing, digital marketing, gestion de projet, direct marketing, crm, online marketing, nlp

Experience

digital and product communication manager

chryso

2016-10 - 2017-3 · 6 mos

Digital communication (Strategic planning, SEO, acquisition, web development) Product communication (Strategic planning, literature, videos, media, press)

consultant

château d'ételan

2015-7 - 2016-9 · 1 yr 3 mos

crÃ ateur et directeur

bloomster's

marketing communications manager - gulf countries

legrand

2003-1 - 2006-4 · 3 yrs 4 mos

Defined and implemented the yearly communication plan for Legrand group brands (Legrand, BTicino, Tenby, Vantage, Cablofil, WattStopper). Presented the group solutions in various trade fairs or roadshows. Promoted and build the group brands via advertising and press relations. Designed and printed corporate and technical literature. Installed point of sale branding and promotional display.

channel business development manager

legrand

2013-5 - 2014-7 · 1 yr 3 mos

Develop, execute and measure marketing plans and lead-generation programs with Legrand partners in the Gulf countries. Define requirements for partner sales tools, partner communications, and partner training.

regional marketing communications manager - middle east

legrand

2011-1 - 2013-4 · 2 yrs 4 mos

Develop the Group regional communication strategy. Implement regional campaigns in coordination with a team of communications managers, support local actions and improve synergies among the team.

marketing manager

averia

2015-4 - 2015-6 · 3 mos

senior business manager

tonic international

2006-5 - 2009-4 · 3 yrs

Oversaw advertising and branding accounts, ensuring jobs are delivered on time and within budget. Responsible for a team consisting of an account manager and an account executive. Main accounts: Burger King, Nakheel, Wyeth, Legrand.

Education

lycée flaubert

1996-1 - 1998-1 · 2 yrs 1 mo

neoma business school

business

1998-1 - 2002-1 · 4 yrs 1 mo

Master degree in Management, major in Marketing Communications Activities and Societies: The Master’s Grande Ecole of Rouen is a 7-semester management curriculum focusing on international experience. Ranks 19th* among the Global Masters in Management and 6th* among the French Business Schools. * Financial Times, Sept 2012