Bashar Haroun

Sales Account Manager @ Melody House Musical Instruments

About

I operate at the intersection of music, business, and community. I am a Syrian musician, producer, and music industry professional based in the UAE, with a track record of building platforms, developing talent, and delivering results across both creative and commercial environments. I am the founder of U-Ground Music Center, an independent music hub that supported alternative music through education, recording, and live performance, and Music House, an events company through which I organized 100+ concerts—contributing to the growth of a local music movement. Through initiatives like And Music For All and Indie Underground Music Project, I have worked to create access and opportunities for young musicians, particularly in environments where music education and creative platforms are limited. Professionally, I work as a Sales Manager in the Pro Audio and Musical Instruments industry in the UAE. My role combines technical expertise, market understanding, and client development to deliver tailored solutions for retailers, educators, and music professionals. I work closely across the value chain—from brands and distributors to end users—bridging the gap between product, application, and real-world use. As a musician and producer, I am a multi-instrumentalist (guitar, bass, drums, keys) with a focus on modern production and artist development, bringing practical insight into how music is created, performed, and experienced. My academic background includes an MBA degree, along with certifications and specializations in music production, music business, and cultural entrepreneurship from Berklee, and a professional certificate in marketing from Meta supporting my ability to operate across both strategic and creative domains. Currently, I am focused on:• Building DubaiMusicForAll as a music education platform • Expanding my work in music education, production, and industry collaboration • Growing my presence as a music industry professional and thought contributor • Bridging gaps in the pro audio and musical instruments supply chain—connecting manufacturers, distributors, and end users through better understanding, positioning, and solutions • Creating long-term impact through music, culture, and access I am particularly interested in opportunities and collaborations that connect music, education, technology, and business. 📩 Open to collaborations in: Music education | Pro audio solutions | Artist development | Events | Cultural and community-driven projects

Country

United Arab Emirates

City

Dubai

Industry

Music

Skill

Team Management, Sales Management, Microsoft Office, Customer Service, Branding, Budgeting, Financial Statements, Music Composition, Music Performance, Course Design, Marketing, Social Media, Digital Marketing, Market Intelligence, Loyalty Programs, Sales, Product Promotion, Organizational Behavior, Strategic Planning, Business Strategy

Experience

Sales Account Manager

Melody House Musical Instruments

2024-2 - Present · 2 yrs 7 mos

Dubai

Manage B2B and B2C sales across musical instruments and professional audio solutions, working with retailers, educational institutions, studios, rental companies, and performers Handle key segments including export clients, event rental companies, and system integrators, developing tailored solutions for diverse market needs Identify and develop new business opportunities within the UAE and international markets Provide consultative solutions by aligning client requirements with appropriate products, system configurations, and real-world applications Bridge the gap between manufacturers, distributors, and end users by translating technical specifications into practical use cases Deliver training sessions and product workshops for both clients and internal teams, supporting product knowledge, application understanding, and sales effectiveness Support musicians, schools, studios, and venues in selecting and implementing professional audio and music equipment Contribute to market growth through relationship building, product positioning, and customer education

Founder and Director

U-Ground Music Center

2004-2 - 2025-5 · 21 yrs 4 mos

Syria

Established and managed a music education center, recording studio, and creative hub supporting independent musicians Trained 500+ students across instruments, music theory, and production Produced and supported numerous music projects, recordings, and emerging artists Built a sustainable platform combining education, production, and community development Played a key role in shaping a local alternative music movement

Founder - Managing Director

Music House Events

2003-10 - 2025-4 · 21 yrs 7 mos

Syria

Founded and operated a music events company organizing 100+ concerts across multiple cities Managed event production, artist coordination, marketing, and audience development Developed partnerships with venues, sponsors, and local stakeholders Contributed to the growth of live music culture and audience engagement in Syria

Music Instructor

Jazz Rockers

2023-6 - 2024-2 · 9 mos

Dubai

Delivered music education across multiple instruments and music theory to students of varying levels Applied practical industry experience to enhance student learning and engagement Received the Excellence in Teaching Award for educational impact Contributed to student development through performance coaching and structured training approaches

Conference & Events Manager

Department of Tourism and Culture – Latakia, Syria

2021-4 - 2023-3 · 2 yrs

Syria

Planned and managed cultural events, conferences, and artistic programs Coordinated with stakeholders, artists, and institutions to deliver large-scale public events Oversaw event operations, logistics, and audience engagement strategies Contributed to the development of cultural initiatives supporting the local creative sector