Basem Rahouma

Marketing Performance & Analytics Manager — Paid Media, SEO & Email | HubSpot • Google Ads • Meta • GA4. I lead measurement and optimization for paid media, SEO and email marketing, turning data into growth: lower CPL/CAC, higher ROI and improved conversion funnels. I manage HubSpot, GA4, Google Ads and Meta Ads and partner with internal teams and agencies to deliver measurable results. Experience (responsibilities) • Build and maintain dashboards and weekly/monthly reports that track key marketing KPIs (CPL, CAC, ROI, traffic, conversion rates, LTV). • Analyze campaign performance across paid, organic and email channels using HubSpot, GA4, Google Ads and Meta Ads; translate findings into prioritized actions. • Own SEO performance tracking (keyword ranks, organic traffic, page-level performance) and coordinate on-page / technical fixes with content and engineering. • Optimize SEM campaigns (structure, bidding, creatives, measurement) to align spend with ROI targets. • Design and run A/B and multivariate tests across ads, landing pages and email flows; implement winning variants at scale. • Manage lead funnels in HubSpot — attribution, segmentation, scoring and automation to accelerate MQL→SQL velocity. • Maintain analytics hygiene: events, conversion tracking, UTM standards, GA4 configuration and tag governance. • Collaborate with creative, product, sales and external agencies to ensure measurement-first execution and continuous improvement. Tools & skills HubSpot, GA4, Google Ads, Meta Ads Manager, Looker Studio / Power BI, Excel / Sheets (advanced), basic SQL, SEO tools (Screaming Frog, Ahrefs/SEMrush), A/B testing platforms.

- Led strategic marketing initiatives across digital, content, SEO, and performance channels, managing a team of 16 and multiple external agencies. - Oversaw a $2M+ annual marketing budget, driving revenue growth to approximately $10M. - Increased conversion rates by 46% and boosted annual sales by over 50%. - Scaled organic web traffic by 4,900%, from 2,000 to 100,000 monthly visitors, through hands-on SEO optimization. - Executed high-impact campaigns targeting HNWIs across GCC, Africa, and Asia. - Directed branding efforts through PR, influencer marketing, and content strategy, enhancing global visibility and trust. - Developed multilingual content including blogs, webinars, and client success stories. - Strengthened brand authority through thought leadership and strategic partnerships. - Streamlined marketing operations for scalability and cross-functional alignment.

Led global marketing initiatives for citizenship and residency by investment programs. Increased qualified leads by 45% through data-driven strategies. Enhanced brand positioning and customer engagement via SEO, content marketing, and automation. Managed multi-channel campaigns and aligned marketing with sales objectives.

• Manage marketing strategy and execution across various channels and complete monthly in-depth reviews for improvements. • Partner with the sales teams to coordinate product highlights across digital efforts to ensure cohesive messaging. • Plan and execute an annual budget of close to 1.5 million dollars, including media buying. • Conceptualize and carry out email strategy and lead generation campaigns, which resulted in 30% conversion rate (10% above the industry average). • Maintain position as an industry thought leader, writing a monthly column on best brand marketing practices for Local and International Newspapers • Grew customer base by 28% over the first year. • Increased company sales by 50% in the first year. • Planned and oversaw the company’s content strategy, including social media, blogging, videos, and public relations. • Supervised and mentored 16 direct team members. • Identified opportunities for growing brand visibility, recognition, and engagement in current and new markets. • Led SEO optimization efforts for the website, which improved organic search visits by 700%.

Managed $1.5M annual marketing budget and increased company sales by 50%. Achieved 30% conversion rate through strategic email and lead generation campaigns. Grew customer base by 28% and improved organic search visits by 700%. Published monthly thought leadership columns and mentored a team of 16.

• Work closely with clients to understand their needs and develop marketing strategies with a focus on building relevancy for the future and continued contribution to the bottom line • Provide strategic brand leadership for clients with an emphasis on developing and enhancing brand perception • Engage with inbound leads to generate new long-term clients, brought in over 100 new clients in the first year • Assisted with tracking campaign execution, ROI, and brainstormed ideas for improvement. • Oversaw copywriting, editing, and web content for SaaS clients. • Worked with company executives to develop a B2B marketing strategy that increased qualified lead generation by 35% • Worked with clients to coordinate video advertising campaigns with the goal of increasing social media engagement and web traffic • Executed day-to-day client management responsibilities and maintained positive client relationships • Oversee the implementation of digital marketing campaigns and report quarterly marketing performance to management team • Perform rigorous market research and analysis to refine and optimize existing marketing strategies • Work closely with upper management to understand long-term business objectives and develop marketing strategies that prioritize these objectives • Used marketing tools like Google Ads to plan and execute paid advertising campaigns on Google that resulted in a 25% increase in sales • Utilized SEMRush to perform competitor analysis and develop an SEO strategy designed to outperform competitors • Engaged with social media followers to maintain a positive brand image and encourage customer loyalty

• Worked with senior marketing professionals to establish campaign objectives for social media strategies and measure their performance • Refined video advertising campaign to increase clickthrough rates by 15% • Create engaging copy and work collaboratively with experienced colleagues to edit existing content for SEO purposes • Manage, build, and develop a cross-functional team of 15 marketing and sales personnel, provide coaching and mentorship, and develop an inclusive work culture centered on creativity to maximize performance and employee engagement • Led the development of marketing copy for product pages across an e-commerce platform generating over $10M in annual revenue • Identify solutions to technical issues with the platform, evaluate user data, and recommend enhancements to increase conversion rates by 20% across product lines • Assist the marketing team with managing the organization’s Facebook, Instagram, and Twitter presence • Verify compliance of all marketing materials • Support planning and implementation of marketing budget • Supported senior marketing staff by creating social media calendars, managing Google ad campaigns, and using Google Analytics to measure campaign results • Assisted with tracking campaign execution, ROI, and brainstormed ideas for improvement.

Developed marketing plan from scratch and grew social media to 300K followers. Generated $10M+ in revenue through optimized product page content. Improved conversion rates by 20% and clickthrough rates by 15%. Managed a team of 15 and ensured compliance across all marketing materials.

• Lead paid search initiatives and digital marketing campaigns, analyze customer trends and behavior, recommend UX enhancements, and define marketing strategies for client accounts • Improve lead generation and traffic for customer websites and social media accounts by 40%-70% by aligning marketing initiatives and brand voice across all channels • Leverage Google Analytics to evaluate web performance metrics and create reports for the marketing team and senior leadership to refine paid search strategies • Analyzed SEO performance, conducted marketing research on competitor sites, and identified refinements to web copy and design • Increase engagement on Instagram by 50% and grow audience from 20K to 600K followers over the course of two years • Supported the marketing team with planning, coordinating, monitoring, and measuring the results of digital marketing campaigns • Wrote and edited content for social media, print marketing materials, and proposals • Performed an SEO audit on the company website, resulting in an average search engine placement of three for relevant keywords and phrases

Increased Instagram followers from 20K to 600K and engagement by 50%. Improved lead generation by 40%-70% through aligned digital strategies. Performed SEO audits and enhanced UX based on analytics insights. Created content for social media, print, and digital campaigns.

• Deliver advertising and marketing solutions to support client businesses during new product introductions and launches, analyze industry trends and customer metrics, and grow product sales by 150%-300% for client accounts • Lead the implementation of new advertising capabilities and develop brand marketing solutions in alignment with target audiences and market trends • Execute a large advertising campaign for a $1M client account, including social media, television, print advertisements, and digital marketing effortParticipate in all forms of marketing activities, including social media, content creation and SEO and SEM • Create content for blog posts, landing pages and social media posts to further marketing endeavors • Post content on social media based on the provided social media calendar • Attend weekly meetings to discuss the status of various campaigns and brainstorm how to address potential pain points

Senior Customer Service Team leader – Vodafone UK • Manage and help a team to achieve their targets and meet their KPI's within specific deadlines and Sell all products and services offered by the company. Answer inbound calls and assist sales representatives and customers by performing quick hit sales transactions. Perform other duties as assigned by management. • Answer customer/client requests or inquiries concerning services, products, billing, equipment, claims, and reports problem areas. • Responsible for improving customer retention through programs and service provided to the customer. • Continually maintain working knowledge of all company products, services and promotions. • Make recommendations according to customer's needs on features, accessories, upgrades and rate plans. • Sell and provision wireless services, products, features, equipment and accessories. • Responsible for credit/inbound and outbound collections, activation, customer service, E-services, revenue, fraud, business and technical/roaming support inquiries, and other duties as required.

Advanced level of Social media advertising and Search Engin Marketing.