Basak Moroydor Gundogdu

Commercial Marketing Director, Turkey&NAME&Distributor Markets @ Avon

About

Results-driven Marketing & Commercial Director with 20+ years of diverse experience in driving market share growth, profitability, and omnichannel transformation across FMCG, beauty, and consumer goods industries. Proven expertise in P&L ownership, go-to-market strategy, and cross-functional leadership. Skilled in managing multi-million-dollar budgets, leading high-performance teams, and delivering measurable business impact in both local and international markets. Member of Avon Türkiye Leadership Team.

Country

City

Türkiye

Industry

Cosmetics

Skill

Business Planning, HACCP, FMCG, Employee Training, Training, Negotiation, Market Research, Purchasing, Forecasting, Analysis, Food, Project Planning, Product Development, Quality System, Coaching, Sales, Quality Management, Marketing, Pricing, Program Management

Experience

Commercial Marketing Director, Turkey&NAME&Distributor Markets

Avon

2023-5 - Present · 3 yrs 5 mos

Head of Campaign Planning & Revenue Growth Management

Avon

2022-11 - 2023-5 · 7 mos

Category Brand Sr. Manager

Avon

2019-3 - 2022-11 · 3 yrs 9 mos

Fragrance and Fashion&Home Categories Sr. Manager- Turkey&NAME (06.2021-….) Fragrance Category & Beauty+ Categories Sr. Manager 12.2020- 06.2021 Fragrance Category Sr. Manager 09.2020 – 12.2020 Care Categories Sr. Manager (Skin Care, Personal Care, Hair Care) 03.2019-09.2020  Annual Planning of Category Strategies to increase market share&profitability.  Budget Management including Media, Activation and Sampling.  Managing the plans of Catalogue and Promotions in accordance with Campaign Planning, Creative and Finance Teams.  Structuring the omnichannel strategy to expand the channels.  Leading communication with global brand teams to configure market needs in creation of short&long term plans.  Briefing Field Teams, Training Teams, Communication Teams and Regulatory Affairs Teams about newnesses and focus areas.

Revenue Growth Manager

Avon

2017-8 - 2019-3 · 1 yr 8 mos

 Leading the transition period of Pricing Management to Revenue Growth Management in accordance with global team  Managing of Annual Pricing Plan inline with F/X and Inflation Scenarios and Margin targets.  Competitor tracking; adjustment of price increase figures for each category/segment following market moves and cost increases.  Leading Pricing Workshops with Global Revenue Growth Team  Configuring Omnichannel Pricing Strategy and leading the execution  Leading Mix Management Strategy with Campaign Planning and Finance Teams

Marketing Analysis Manager

Avon

2016-12 - 2017-8 · 9 mos

Turkey

 Analysing Marketing KPI’s and Market Competition and reporting to all related parties.  Pricing Management; leading Annual Pricing Plan inline with F/X and Inflation Scenarios and Margin targets.  Determining opportunitiy areas in the market and configuring strategic projects.  Tracking and reporting of RGM KPI’s (Effective Pricing, DOD%, Mix, KVI, etc) to global teams.

Category Manager

Rossmann Türkiye

2011-12 - 2016-11 · 5 yrs

• Analysing Marketing KPI’s and Market Competition and reporting to all related parties.  Pricing Management; leading Annual Pricing Plan inline with F/X and Inflation Scenarios and Margin targets.  Determining opportunitiy areas in the market and configuring strategic projects.  Tracking and reporting of RGM KPI’s (Effective Pricing, DOD%, Mix, KVI, etc) to global teams.

Product Chief

Carrefour Group DİASA Dia Sabancı Süpermarketleri A.Ş.

2010-6 - 2011-3 · 10 mos

• Assortment planning according to market demands and customer preferences • Negotiating with new and existing suppliers and providing cost-shelf price balance and determining annually agreement terms and marketing rebate values. • Managing sales activities such as inserts, promotions, marketing activities • Following up the market and the tendency of the market as price, packaging, recipe, positioning, etc. • Analysing the category data including sales, margin, profit, weight, etc.