Barış Recepoğlu

•Led a multi channel brand engagement project for Turkish Airlines aimed at the Gen Z segment. •Built segmentation models and CRM driven engagement flows to deepen customer retention. •Defined the core KPI set with cross functional stakeholders and tracked performance throughout the project cycle. •Delivered results that placed the project among the top scoring submissions in the program.

• Contributed to fintech innovations and digital banking strategies within the Payment Systems and Product Management department. • Engaged in payment system optimization processes to enhance user experience and operational efficiency. • Developed analytical decision-making skills through hands-on experience in product management. • Collaborated in a dynamic environment, gaining insights into the evolving landscape of financial technology.