Barry K Baughman

Marketing Manager @ Sorting Robotics

About

I’m a marketing professional with experience building campaigns that blend creativity, strategy, and measurable results. My background includes coordinating trade shows and events, managing social media and website content, developing email marketing initiatives, and using AI tools to streamline workflows and improve execution. I’ve also built my career in niche industries, which has made me especially comfortable learning complex products, understanding specific audiences, and creating targeted messaging that actually connects. I enjoy turning ideas into clear, effective copy and using data to guide decisions, improve performance, generate qualified leads, and drive ROI.

Country

United States

City

Irvine

Industry

Computer Software

Skill

Artificial Intelligence (AI), Tradeshow Planning, Brand Management, Online Marketing, Digital Marketing Analytics, E-commerce SEO, Data Analysis, Cross-team Collaboration, Creative Ideation, Adobe Creative Suite, Customer Support, Creative Problem Solving, Customer Experience, Advertising, Creative Strategy, Creative Writing, Multitasking, Communication, Keyword Research, Pay Per Click (PPC)

Experience

Marketing Manager

Sorting Robotics

2023-2 - Present · 3 yrs 8 mos

Los Angeles, California, United States

• Served as the company’s sole marketing lead, developing and executing strategy across digital, event, and traditional channels. • Planned and coordinated industry trade shows and marketing events, managing logistics, booth design, vendor relationships, and on-site execution. • Designed and launched the company website while building email campaigns, newsletters, and marketing automation workflows. • Managed social media platforms, paid advertising campaigns, and direct mail initiatives to increase brand visibility and engagement. • Analyzed marketing performance using tools such as HubSpot, Google Analytics, Ahrefs, Hotjar, and Meta platforms to guide campaign optimization and reporting.

Vendor Account Manager

Grow Op, LLC

2021-8 - 2023-1 · 1 yr 6 mos

• Analyzed raw sales data to drive account-specific strategies for targeted product promotion. • Created and distributed product-focused marketing materials to boost adoption rates among client accounts. • Supported the sales team with insights on product performance and market trends for data-driven decision-making.

Brand Representative

Noble Farms

2019-1 - 2021-8 · 2 yrs 8 mos

Washington, United States

• Managed Noble Farms' Instagram account, creating engaging content for events and product launches. • Organized and hosted customer education events to build community engagement and trust. • Coordinated with external partners to maximize promotional outreach and monitored digital campaign performance.

Sales Associate

Lovely Buds

2018-6 - 2019-1 · 8 mos

Spokane, Washington, United States

• Managed inventory and updated POS systems to streamline operations at Lovely Buds. • Provided exceptional customer service by promptly addressing inquiries and resolving issues. • Demonstrated strong organizational and multitasking abilities to contribute to daily business operations.

Education

University of Idaho

Creative Writing

I have written many papers covering topics such as: Social norms, gender equality, short stories, and a 25-page dissertation discussing Narratology within graphic novels. I’ve read and studied a multitude of texts by philosophers, theorists, and authors. I am confident in my ability to construct documents, in a clear, direct, and professional matter as well as read, understand, and absorb information from the page.

Coeur d'Alene High School

Aside from common curriculum, my main studies focused on the performing arts as well as photography. My curiosity surrounding graphic novels seemed to sprout in my later high school years.