Barbara Vieira Souza

Human Resources Analyst @ Bahiagás - Companhia de Gás da Bahia

About

For an administrator with a degree from the Federal University of Bahia, my story is rich and diverse. From a Junior Enterprise to entrepreneurship, I felt in love with the marketing area and the processes of branding and copywriting. However, this didn't stop me from having external experiences, such as working with dance, tutoring and sales. In addition to this trajectory, I did three exchanges programs, two of which were to improve my English and one to learn Spanish. I have managed to develop great interpersonal and leadership skills, but I would dare to say that my real strength is creativity. This has allowed me to think outside the box in several projects and challenge myself as a professional countless times. It was with all this composure and resilience that I decided to study for a public exam. And, after being approved in first place as an administration analyst, today I am part of the Human Resources management team at Bahiagás.

Country

Brazil

City

Salvador

Industry

Utilities

Skill

Cultura organizacional, Marketing interno, Gestão de pessoal, Copywriting, Branding & Identity, Marketing Strategy, Content Marketing, Creative Briefs, Criatividade, Relacionamentos interpessoais, Liderança, Trabalho em equipe, Inglês, Vendas e marketing, Marketing, Planejamento estratégico, Sucesso do cliente, Marketing de mídias sociais, Consultoria estratégica, Análise de negócios

Experience

Human Resources Analyst

Bahiagás - Companhia de Gás da Bahia

2025-2 - Present · 1 yr 8 mos

Salvador, Bahia, Brasil

Brand Analyst

Better PB

2023-1 - 2023-4 · 4 mos

Salvador, Bahia, Brazil

- I was appointed to build the brand's DNA, defined from its archetype to its visual and verbal communication. -I led the photo shoot for the launch of the new packaging, produced the campaign to demonstrate the new flavor and devised strategies to consolidate the brand in the consumer experience. -I used copywriting techniques to produce a weekly newsletter, blog, content on social media, merchandising actions and video scripts with strategic partners.

Retail Sales Assistant

ASICS

2022-7 - 2022-12 · 6 mos

Gold Coast - Tweed Heads, Queensland, Australia.

• Asics Standard Training • Understanding Customers Needs • Sales Transactions, Exchanges and Refunds • Opening and Closing Store • Merchandising Strategies • Working as a Team

Founder and CEO

Just Be Dance Style

2020-8 - 2021-12 · 1 yr 5 mos

Salvador, Bahia, Brazil

• Branding Strategies • Marketing Manager • Website Creation • Inventory Control • Contact and Negotiation with Suppliers • Logistics • Customer Success

Social Media

GRUPO Caffeine Army

2018-8 - 2018-10 · 3 mos

Salvador, Bahia, Brazil

- I participated in the strategic development of SuperCoffee (1st Smart Energy in the World), working together with the entire marketing team, discussing launch, campaigns and content. - I mapped out possible influencers and strategic partners, working in direct communication with the segments we would reach and in negotiating advertising and advertising campaigns.

Project Consultant

Empresa JR Administração UFBA

2017-3 - 2018-6 · 1 yr 4 mos

Salvador, Bahia, Brazil

• Business Plan • Market Research • Marketing Strategies • Team Management • Organizational Diagnosis • Process Design and Redesign

Education

Universidade Federal da Bahia

Administração de Empresas

2016-8 - 2021-12 · 5 yrs 5 mos

Entrepreneur Education

2022-6 - 2023-3 · 10 mos

- How to connect with a target audience, create value and ultimately sell products and services at a profit - Pitch an idea, creatively brand and execute this idea - Deliver a marketing campaign and measure its success