barbara costa

production assistant

About

Bilingual (English, Portuguese) Marketing Communications Specialist with experience in both web and traditional advertising and over five years of experience in the industry. I have a background in online marketing, market research, optimization strategy, web analytics, branding, SEO, social media marketing, and social analytics. I am currently working as a marketing consultant serving clients looking to increase their business growth. Recently I upgraded skills at BCIT in digital marketing and social media strategies. Formally employed by one of the 50's largest Brazilian ad agencies in 2016 (Pro Brasil Propaganda) with over 15 years in the market. I quickly took the position of their Brand Strategist after a six-month internship and began planning and strategizing for growth the positioning and marketing communication action plans for several consumer-goods companies.

Country

canada

City

vancouver

Industry

marketing and advertising

Skill

marketing, microsoft word, microsoft office, design thinking, marketing strategy, business strategy, digital marketing, sem, microsoft powerpoint, powerpoint, microsoft excel

Experience

production assistant

hulu

customer service representative

various

2017-2 - 2019-7 · 2 yrs 6 mos

Served clients at Earnest Ice Cream, BC Place, and Nespresso (via Match Marketing), resulting in the consolidation of positive brand image and experience and contributing to client satisfaction. Earnest Ice Cream: Explained product origin and ingredients' specifications. BC Place: Controlled inventory. Audited transactions, food, and alcohol guidelines. Nespresso: Educated customers on the machines, and coffees. Reported sales and demonstrations.

co-owner

violet multimarcas

2012-5 - 2014-11 · 2 yrs 7 mos

Created and managed a fashion multi-brand small retail business successfully for three years. Developed the business value proposition, brand strategy, identity and store design resulting in a unique store atmosphere of stress-free buying and body acceptance. Created the website, social media (Facebook and Instagram), photography and seasonal promotional events (two big events a year).

account planner

pro brasil propaganda

2014-8 - 2016-10 · 2 yrs 3 mos

Developed communications strategies, and creative briefings with the planning team. Performed marketing communication research and analysis of primary and secondary sources. Initiated and organized a Design Thinking workshop at 'Uni-BH' and 'UNA' universities, to generate inputs for the campaign plan. 'Uni-BH' and 'UNA' are from the same educational private group and have together over 30 thousand enrolled students per semester in 22 campi. Analyzed the collected data and developed a communication strategy that embarked on all audiences of this complex environment. Invited to present the campaign strategy and its creative result several times to the different audiences. Conducted field research and created a brand repositioning platform that oriented the creative efforts in order to keep the brand 'Catuaba Selvagem' relevant to a new consumer. The branding guidelines empowered the Digital team that was able to reach the mark of 120k interactions on a single post, and the production raised 40% to attend the product demand.

public relations intern - data and sentiment analysis

ideia comunicação empresarial

2011-8 - 2012-5 · 10 mos

Coordinated a team of three interns on a weekly 'Media Analysis Report - RADAR' for clients such as Fiat LATAM, Ferrous Resources, and CNH Industrial which provided the management with information on the impact of the media appearance on the brand's reputation. Collected and tabulated data of Internal Communication quantitative research at Vallourec & Mannesmann of Brazil regarding the impact of improvement on the refectory, generating and organized data source to the analysts.