Barbara Shi

Advise enterprise clients on digital transformation, operating model redesign, customer lifecycle strategy, CRM and loyalty programs, user growth initiatives, and AI-enabled business innovation. - Supported enterprise transformation programs for large state-owned groups by aligning organizational structures, governance models, business processes, KPI frameworks, and digital workflows with corporate strategic objectives. - Led digital transformation initiatives for tourism enterprises, including customer insight analysis, user segmentation, customer journey design, loyalty program strategy, and AI-enabled digital operations to enhance customer engagement and operational effectiveness. - Served as Program Manager for a large Silicon Valley professional community, leading multi-stakeholder coordination, communication governance, and execution planning, including successful delivery of a 500+ attendees AI Summit involving technology leaders, investors, sponsors, and executive speakers, with strong stakeholder engagement and positive community & industry feedback.

Responsible for NielsenIQ China Digital industry clients, define the digital business growth strategy, and successfully delivered 570% revenue YoY growth. Published several industrial leading white papers for digital giant clients. Built-up a high-morale digital team, enriched and developed high potential digital talents for the company.

Fosun international limited group is China’s leading investment and operation group Fosun Tourism group owns ClubMed and Thomas Cook Group, and also had a Joint Venture company Thomas Cook China. I'm Fosun Rep in Thomas Cook Group and VP of Thomas Cook China, and focused on the global travel industrial business development and operation.

Successfully led the team becoming the market leader by in-depth user analysis and product innovation, grew rapidly from a beginner to the #2 product provider in China market; GMV growth 350% YoY, GP growth 300% YoY. Built a high-moral fast-past team: Winner of Tuniu.com 2016 Summer-Season Selling Competition; Two team members received Tuniu Excellent Employee Award.

YHD.com is China Online Walmart, with over 10,000 employees Responsible for the whole spectrum of product-design for YHD.com (100+ employees), including mobile platform, web front-end, back-end, ERP, Seller Platform, O2O, and warehouse management system. Sales volume of Mobile channel increased from 16% to 80% of total sales within 2 years; Mobile conversion rate increased 500% within 1 year; Built-up the B2B and B2C financial product lines from the scratch, 2B supply-chain finance line kept its GMV 100% increase monthly; Contributed to the rapid growth of 1Mall (business model as taobao.com), achieved its first 100Million GMV in 2013/11/11, and seller satisfaction increased from 76% to 89%, meanwhile buyers satisfaction rate kept in 95%. 2013 Top-Contribution Group Award, 2014 President Award, 2015 Business Innovation Award.

Be responsible of Ctrip's Hotel Product and Development team.

Business owner of global buyer in Alibaba.com (150+ employees). Managed three product and operation business lines, including Global buyer services, New & Hot product recommendation platform, and Global Buyer CRM platform. With the team effort, online business growth was increased exponentially for all verticals, with over $10million GMV.

* 8 years international working experiences in IBM. 5 years in IBM Canada, 3+ years in IBM China. * Developed rich experiences in defining development mission and roadmap, clearly articulate it to stakeholders and employees, build it into plan, and execute it successfully. * Has the ability to build a team and its infrastructure from ground up. Develop talents, motivate teams to have high moral, and manage multiple simultaneous projects in a global matrix organization structure. * 8+ years certified Project Management Professional (PMP®) with professional experience in project planning, execution, monitoring and resource balancing. * Good interpersonal skills and effective problem solving skills. Excel in communicating with stakeholders to provide accurate reporting and information regarding the ongoing project status and initiatives. Fluent in both English and Mandarin. * A quick learner and committed to lifelong learning and professional development.