
Barbara McGraw
Founder & CMO @ Infinitee
About
More than 30 years ago, Jocelyn Smith and I founded infinitee from our desire to build a relationship-based agency experience for our clients. Focusing on our passion for brand building and our breath of experience in the retail and real estate industries, this vision still holds true today! Personally, my passion is people. Team-building, relationships, the community and giving back. This people-first mentality and the day-to-day workplace experience for our team, our clients and our strategic partners is what has allowed us to thrive and build long-standing relationships. Some of our clients have been with us for as many as 20+ years, which is unheard of in the agency world today. We’re INto strategy and developing the details that will bring the project to life and support your brand’s vision and growth. Our team’s hands-on approach to each account we service is a collaborative one. We deliver not only stellar creative that drives results, but we strive to keep the work fun, engaging and on-target for our clients. Because, surprise, most of them are also great personal friends of ours. Over the past three decades, we’ve had the opportunity and pleasure of working with top national brands and organizations, including: Atlantic Station (Hines), Buckhead Atlanta (OliverMcMillan), Tanger Outlets, Fruit of the Loom, Lenox Square Mall, Madison Marquette, Avison Young, Isakson Living, Signet, LLC., and Accesso, to name a few.
United States
Alpharetta
Marketing & Advertising
Advertising, Integrated Marketing, Social Media, Market Research, Social Media Marketing, Digital Marketing, Brand Development, B2B Marketing, Direct Mail, Marketing Communications, Marketing, Creative Direction, Marketing Strategy, Interactive Marketing, Direct Marketing, Mobile Marketing, Email Marketing, Media Planning, Online Advertising, SEM
Experience

Founder & CMO
Oversees and leads agency vision, growth and performance. Drives the brand strategy and evolution for infinitee and all client accounts in collaboration with the assigned Creative and Brand Management Teams. Collaborates directly with the CEO and Senior Leadership Team to develop, implement and refine strategic sales/growth plans, including new business strategy & initiatives, nurturing of key accounts and client partnerships, and the identification, hiring and mentoring of agency talent for scalable growth.

Regional Marketing Director, SE
The Rouse Company
Directed and managed the development, marketing and grand openings of downtown, urban developments in major metropolitan marketplaces nationwide.
Barbara McGraw's Contact Information
Phone
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