Barbara Manetti

Direct-to-Consumer Director with over 33 years' experience in fashion and luxury. An accomplished career path that began with budgeting and auditing activities, evolved into indirect channel sales, followed by digital activities on a regional scale. Currently further evolving on a global scale, driving digital services and operations by designing and deploying innovative projects to strengthen digital channels, drive revenues goals and deliver an outstanding customer experience. Excellent combination of technological awareness and commercial acumen with a history of planning and executing complex migration projects, including the transition from legacy systems to a new ERP solution (SAP) and the rollout of a new web platform (i.e., Hybris) and CRM Applications (i.e., Salesforce Service Cloud). Detailed understanding of Agile methodologies.