Barbara Kukhalashvili

I represent and manage the MOVA brand across the Caucasus market through the distribution company Georgian Electronic Company Trade. I handle full cycle brand marketing, including strategy, market launches, retail activation, digital campaigns, influencer collaborations, content development, and communication with the HQ team. This role involves managing regional brand presence and coordinating with partners throughout the Caucasus region.

I lead the Roborock brand in the Georgian market through Georgian Electronic Company Trade, overseeing the full brand marketing cycle from strategy to execution. My responsibilities include digital campaigns, influencer partnerships, content development and brand communications. I also manage regional brand presence and coordinate partners across the Caucasus region to ensure consistent positioning and growth.

In my role as a Marketing & Content Assistant at Leavingstone, I had the opportunity to work on diverse projects with clients such as VISA, Borjomi and SABA Reader. From crafting immersive digital experiences to analyzing user data and developing data driven strategies, I tailored my approach to each client's unique goals, enhancing brand visibility and audience engagement while refining my skills in writing and analysis.

In my role as a Junior E-commerce Specialist at Nestlé, I spearheaded the management of online presence for Nestlé Caucasus brands across multiple sectors. By developing and executing tailored promotional campaigns, I successfully doubled sales in all categories and tripled sales in select categories. Additionally, I implemented effective online sales strategies on platforms like Glovo, Wolt, and Vendoo, leading to a surge in brand visibility and online performance.