Barbara Eck

Swarovski Created Diamonds: 2013-2021: Market Test for Swarovski Created Diamonds and jewelry collection DIAMA: development of a jewelry collection with lab created diamonds (product development, assortment, pricing, budgeting, communication, distribution, etc.) Develop concepts for the loose diamond business by offering the right products, prices and supporting materials, social media to the market. 2021- today: set up pilot with Swarovski Created Diamonds Jewelry in the US, develop marketing and products and evaluate and fine-tune the program. Roll out SCD globally into 20 markets. Strategic direction for Swarovski Created Diamonds and alignment across product, brand, and communication, ensuring consistency with the global SCD strategy. Contribute deep diamond and fine jewelry expertise.

Development of the long-term strategy including vision, mission, culture, leading principles and development of brand principles and brand book Leadership seminars to develop and then implement the strategy Market research and segmentation of the business to evaluate segments with highest potential Interim lead of strategic human resources: development of HR strategies, recruiting, performance dialogues, leadership development etc.

Build an innovation management position for CGB: development of innovation projects in cooperation with internal and external partners.

2003-2004: Marketing Manager Crystal Bath & Interior: team lead, new positioning of business field 1999-2003: Marketing Manager Chandelier Crystals: Development & Implementation of Business Plans including budgets, development of communication programs, Trend-Support Business Unit Architecture, Project lead for segmentation of BUA -> support the turn-around of the business

Product Manager for Brands o.b. and Carefree: Marketing Planning, development and implementation of communication tools and activities: Development of TV spots, direct marketing programs, media planning. Launch of new products including sales events. Support sales colleagues in the market to ensure implementation of marketing activities -> Worldwide direct marketing price for JoJo Consumer Program -> o.b. professional: "best practice" model for J&J Europe

Development of communication tools, special tourism offers, customer service, organization of fairs and events and participation in important tourism fairs all over Italy

Family business: development of communication tools, pricing, sales, customer service, organization of fairs and events Skilifte Zöblen/Schattwald: support in sales and communication, organization of ski races