Barbara Buoro

LATAM Product Marketing Manager @ TikTok

About

Product Marketing Manager with 10+ years of experience in Ad Tech, performance marketing and commerce solutions, building and scaling go-to-market strategies across LATAM in global tech companies. Most recently at TikTok, I owned GTM and adoption for Direct Response, Commerce and Creative Solutions, including AIGC and LLM-based products, working closely with global product teams, sales, marketing science and solutions engineering. Prior to that, I spent several years at Meta as a Client Solutions Manager, partnering with advertisers and agencies to achieve their business objectives through the strategic adoption and optimization of Meta’s advertising solutions, across Retail, Ecommerce, Mobile and Gaming. In 2025, I took a planned career break (sabbatical) to travel internationally and recharge. I am now actively seeking my next role in Product Marketing, where I can drive go-to-market strategy, product launches and growth in Ad Tech or B2B platforms.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

AIGC, Mobile & App Growth, Marketing de resposta direta, Commerce Solutions, Marketing de performance, Publicidade online, Positioning & Messaging, Adoção de produtos, Lançamento de produtos, Estratégias de entrada no mercado, Marketing de produtos

Experience

LATAM Product Marketing Manager

TikTok

2021-8 - 2025-1 · 3 yrs 6 mos

- Led GTM strategy and product launches for Ads, Commerce and AIGC/LLM-based Creative Solutions across LATAM. - Drove product adoption and sales enablement through trainings, localized materials and strategic client engagements. - Acted as regional inbound PMM, translating market insights into feedback for global product teams. - Partnered cross-functionally with Sales, Marketing Science, Solutions Engineering and global PMMs.