Barbara Beresford

Creative Services Director @ WPBF 25

About

I’m a creative leader who thrives on the fast pace and excitement of working in the media. I’m also a story teller who loves her job because it changes every day and empowers strong relationships with team members, viewers, clients and can actually impact our world. I have a depth of National experience working with clients such as The Walt Disney Company, NBC, Dateline, The Olympics, ABC, CBS and FOX (from Designer to Director of Branding, Marketing and Creative Services). Here's some of my work: https://vimeo.com/barbaraberesford

Country

United States

City

Palm Beach Gardens

Industry

Marketing & Advertising

Skill

Television, Broadcast, ENPS, Business Development, Video, New Media, Video Production, Broadcast Journalism, Writing, Problem Solving, Social Media Marketing, Team Leadership, Graphic Design, Avid, Advertising, Broadcast Television, Social Media, Copy Editing, Breaking News, Media Relations

Experience

Creative Services Director

WPBF 25

2024-4 - Present · 2 yrs 6 mos

West Palm Beach, Florida, United States

Creative Services Director

Nexstar Media Group, Inc.

2021-1 - 2024-4 · 3 yrs 4 mos

Springfield, Missouri, United States

FOX 49 / KOLR 10 CBS / MyNetworkTV

Marketing Manager

WFXT Boston 25 News

2016-8 - 2019-3 · 2 yrs 8 mos

Boston

Achieved goal of #1 Late News in Boston. Led and motivated a strong, creative and collaborative Marketing team. Created concepts, wrote, produced and directed image and weather campaigns and special story promos. Created a strategy plan for Boston 25 News brands. Worked with Sales to create advertising campaigns and commercials. Created social posts that have excellent reach and high engagement. Innovated new ways to reach our audience and drive home our message. Established strong brand consistency across all platforms. Produced content and bought media for cable and radio. https://vimeo.com/barbaraberesford

Creative Services Director First Coast News NBC ABC

TEGNA

2013-2 - 2016-8 · 3 yrs 7 mos

Jacksonville, FL

Created and implemented a successful strategic plan to define and grow the First Coast News brand and NBC and ABC programming on all platforms. Produced graphics and implemented overall design look and branding. Developed and executed a strategy to grow First Coast News digital audience online, on social and mobile. Built strong relationships with clients, Sales, News, Digital departments and community partners. Executed exciting 360 image campaigns; on-air, digital, print, outdoor and social. Produced a station strategy and graphics for RIO Summer Olympics. Hired, managed and motivated an exceptional Creative Services team. Conducted market research, evaluated and implemented a plan to grow the brand based on results. Generated Marketing budget focused on media planning and revenue growth.

Creative Services Director

KRIS Communications

2010-4 - 2013-1 · 2 yrs 10 mos

Corpus Christi, Texas Area

Responsible for marketing 5 unique broadcast brands, NBC, CBS, CW, Telemundo and KDF Independent. Utilized Adobe Creative Suite. Identified areas to grow revenue from non-traditional avenues. Produced image campaigns utilizing print, photography, billboard, collateral, on-air, digital and social media. Oversaw day to day advertising campaigns. Maintained a strong, consistent brand look and feel. Established community events to increase recognition of the brand.

Creative Services Director

Media General

2006 - 2009-3 · 3 yrs

NBC 10 Providence, RI

In charge of marketing and promotions for the #1 NBC station in Southern New England. Increased ratings resulting in NBC 10 delivering more viewers than all broadcast competitors combined in key time periods. Created a brand strategy. Delivered consistent and clear branding message. Utilized Adobe Creative Suite to produce logos, billboards and creative collateral.