Barbara Thomaz

Pricing and Business Manager @ iFood

About

I am a Pricing Manager at iFood, the largest food delivery platform in Latin America, with over four years of experience leading multidisciplinary teams and working at the intersection of strategy, data, operations, and business. I have a strong background in strategic and commercial planning, market intelligence, operational and financial efficiency, and data-driven decision making, with a focus on sustainable growth, profitability, and scalable solutions. I hold an MBA in Retail and Consumer Markets from University of São Paulo, along with certifications in Data Analysis, Leadership, Productivity, and AI for Business. This background allows me to connect technology, analytics, and strategy to solve complex business challenges. My career has been defined by building high-performance teams, developing people, and practicing human-centered leadership, always aiming to deliver meaningful business impact, continuous innovation, and excellence in execution. I am driven by the purpose of creating value for customers, partners, and delivery drivers, contributing to the evolution of the iFood ecosystem. I enjoy challenges in dynamic, high-complexity environments that offer autonomy and a focus on growth, where I can learn, collaborate, and lead transformation.

Country

Brazil

City

Osasco

Industry

Internet

Skill

Gestão de custos, Melhoria contínua, Inteligência artificial, Prevenção de perdas, Desenvolvimento de negócios, Negócios, Indicadores-chave de desempenho, Iniciativas estratégicas, Gestão logística, Operações, Projeções, Planejamento operacional, Gestão de liderança, Estratégias de entrada no mercado, Relatórios financeiros, Análise de dados estratégicos, Relatórios de custos, OTB, Gerenciamento por categoria no varejo, Varejo

Experience

Pricing and Business Manager

iFood

2025-1 - Present · 1 yr 9 mos

- Led logistics cost strategy and planning, balancing operational efficiency, and financial performance in a high-complexity environment. - Drove efficiency initiatives focused on margin optimization, cost and loss reduction, and fraud mitigation. - Led automation and continuous improvement initiatives, enhancing operational performance and scalability. - Managed cross-functional teams, fostering talent development and a high-performance, results-driven culture

Senior Business Coordinator

iFood

2023-10 - 2025-1 · 1 yr 4 mos

- Led cost-efficiency initiatives focused on logistics optimization and reduction of losses and fraud. - Managed end-to-end projects, from analysis to implementation, driving reduction of financial losses. - Developed data-driven solutions to improve operational efficiency. - Collaborated cross-functionally with operations, finance, and risk teams. - Managed teams with a focus on talent development and results delivery.

Business Coordinator

iFood

2021-10 - 2023-11 · 2 yrs 2 mos

- Managed cross-functional teams with a focus on strategy, goals, and OKRs. - Led logistics projects and continuous improvement initiatives. - Managed logistics operations as a business, driving decisions based on key metrics and performance indicators. - Collaborated with stakeholders and partner teams to ensure alignment and effective execution. - Built and analyzed dashboards and KPIs (Tableau), communicating results to leadership.