Banu Deniz Çetinkol

General Manager Hilti Türkiye @ Hilti Group

About

General Manager | Resilient Business Leader | Marketeer | Advocate for Equality | Proud Mom As the General Manager of Hilti Türkiye, I’m proud to lead 300+ passionate colleagues who are united by one clear purpose: Making Construction Better. With over 20 years of experience across management, marketing, sales, and operations, I’ve learned that real impact comes when people feel trusted, purpose is truly lived, and resilience guides us through everyday challenges. I’m passionate about developing and empowering people, creating strategies that deliver results, and leading meaningful change. As a mentee of Women on Board Türkiye and a graduate of its board readiness program, I’m preparing to contribute more and increase my impact area. Beyond my role, I’m also a mom, a lifelong learner, and a woman in a male-dominated industry who strongly believes in gender equality and social responsibility. For me, true personal and professional success comes from passion for what you do, continuous growth, creating value and contributing to something bigger than yourself, supporting others, and consistent hard work. Every day, I aim to become a better version of myself ❤️

Country

Türkiye

City

Istanbul

Industry

Construction

Skill

Project Management, Strategy Formulation, Strategic Marketing, Service offering, Brand Communication, Customer Engagement, Talent Development, Change Management, Crisis Management, Value Creation, Employee Engagement, Strategy, Management, Marketing Management, Sales Management, Marketing Strategy, Pricing, Sales Operations, Product Marketing, Business Strategy

Experience

General Manager Hilti Türkiye

Hilti Group

2019-1 - Present · 7 yrs 9 mos

İstanbul

Head Of Marketing Hilti Subregion Southern Africa

Hilti Group

2017-5 - 2018-12 · 1 yr 8 mos

Johannesburg Area, South Africa

Responsible for product marketing, strategic marketing, brand&communication, engineering, repair service, customer service, digital and retail teams for Southern Africa

Head of Marketing Hilti Türkiye & Central Asia

Hilti Group

2014-10 - 2017-4 · 2 yrs 7 mos

Istanbul, Turkey

Responsible for product marketing, strategic marketing, brand&communication, engineering, repair service, customer service, digital and retail teams for Türkiye and Central Asia

Strategy Development Director Hilti Türkiye

Hilti Group

2013-5 - 2014-9 · 1 yr 5 mos

İstanbul

- Development and implemention of Hilti Turkey 2017 strategy - Forming and leading 8 people cross functional team - Adaptation of 2017 strategy to Hilti Global Champion 2020 strategy

Strategic Marketing Manager (Turkey, Romania, Bulgaria and Central Asia)

Hilti Group

2011-3 - 2013-4 · 2 yrs 2 mos

Istanbul, Turkey

Responsible of strategic marketing areas; - Market sensing - Sales force effectiveness - Customer development strategies - Channel orchestration strategies (customer service, retail, e-business) - Brand&communication - Reporting Project leader of implementation "CRM system for sales force" and "Hilti Online - sales from website" in 2011.

Area Sales Manager Hilti Türkiye

Hilti Group

2010-10 - 2011-3 · 6 mos

Istanbul, Turkey

Marketing Support Manager Hilti Türkiye

Hilti Group

2006-9 - 2010-9 · 4 yrs 1 mo

Istanbul, Turkey

Worked in Marketing Department simultaneously responsible of different duties and projects - Customer Service Manager (leading 6 people) - Brand&Communication Activities - Product Manager for Drilling and Demolition segment (Jan. 2007 - Jul. 2008) - Local process expert for SAP implementation project. (Aug. 2008 - Jan. 2009)