Baneswar Banerjee

Responsible for Volumes, MS, Profitability, Customer Experience, Commercial, Team Capability and Dealer Management for Mahindra SUVs and Commercial Vehicle

GM New Product launches & Allied Business Accessory, Value Added Products (Commercial Product) and Customization P&L Responsibility functioning as Independent Vertical – Designing, Engineering, Manufacturing, Vendor Management, Sourcing, Pricing, Logistics, Marketing, Sales and After Sales Road Map for 10X business growth by FY25 New Product Launch – Marazzo, Alturas G4 and XUV300 (MPV, Premium SUV and Compact SUV) Managing 4-5X the volumes of Digital Customers - Real time web analytics, Advanced analytics driven Lead management unit (LMU) via, Strategic Partnerships: Identification and partnerships across the value chain for launch initiatives, Prioritization Algorithms: Web behavior capture from partner websites, Real time lead and enquiry prioritization, Seamless online customer journey: Simplified customer experience across journey touch points, dedicated call center and seamless transfer to dealerships Central Command Centre: Real-time granular LETBR analytics, Frontline performance management, Customer experience capture, Enhanced customer experience at dealerships: Platforms for one stop solution of customer needs (e.g., exchange platform), Augmented reality for product experience at scale, quality manpower hiring and training and build institutional capabilities. Major Achievement Managing Director Excellerator Award for the successful launch

Topline – Responsible for the achievement of Annual Business Plans on volumes across Product Segment (Personal & Commercial) and ensuring a healthy Market Share. Rural Strategy – Where to play (Focus Taluks/Tehsils), How Much (Opportunity Share), Grid Analysis, Mapping Potential Buyers, Rural Customer, Manpower Capability Building and Territory Coverage, Rural Activations & BOP product strategy. Influencers, References and Building Database Business Development – Corporate / SME / Institutional Sales (Govt / PSUs / Defence) Bottom-line – Per product contribution / operate Office as profit center. Formulating strategies to launch new products in the market. Tie up with Retail Financers / Banks. Process and Customer Satisfaction. Network – Channel Management and Network expansion Compliance all legal & statutory norms of Tax / Corporate Governance Major Achievement Awarded twice the 2nd best Area Office all India SSI within JDP cities number 1

Head Sales All India Mahindra Reva now Mahindra Electric Setting up Sales Channel / Man Power / Tie up with Mahindra Dealers (Major Markets) / Customer Management / New Product launch Readiness / Technology & IT Initiatives.  Marketing Strategies (Product Positioning / Digital Marketing / CRM / PR / Market Research / Media & Print Strategy)  Capability building, Synergy & Implementation of M&M as best practices.

Topline – Responsible for the achievement of Annual Business Plans on volumes across Product Segment (Personal & Commercial) and ensuring a healthy Market Share. Rural Strategy – Where to play (Focus Taluks/Tehsils), How Much (Opportunity Share), Grid Analysis, Mapping Potential Buyers, Rural Customer, Manpower Capability Building and Territory Coverage, Rural Activations & BOP product strategy. Influencers, References and Building Database Business Development – Corporate / SME / Institutional Sales (Govt / PSUs / Defence) Bottom-line – Per product contribution / operate Office as profit center. Formulating strategies to launch new products in the market. Tie up with Retail Financers / Banks. Process and Customer Satisfaction. Network – Channel Management and Network expansion Compliance all legal & statutory norms of Tax / Corporate Governance Major Achievement Awarded the 2nd best Area Office all India Execution Excellence Award

Manager Dealer Manpower Development & Sales Strategy & Training (April’2008 till March’2010) Channel Development / Coordinate with Marketing on new product launches / existing product – Communication. Evaluate effectiveness of training & develop need based programs. Roll out of initiatives to create excitement amongst the dealership / internal team like Sales Skill Contest, Test Drive Campaigns, Sales Contest, and Rural Program. Sales Strategy – Dealer Performance Program, AO performance program, Schemes, MS & IND analysis, Analytics and Reports – Digital platform. Building a Sustainable competitive advantage by building dealer manpower capability HR policy formulation and implementation at dealership. Development of Sales Aids – Pocket guide, flip chart, Sales Story, Scripts, Walk around CD compatible with mobile phone, Development of interactive site for management of database Management of agencies for deliverables of training – Includes MOU, Legal contracts and all other administrative, finance settlements & Budget planning for the department Major Achievement Successful launch of XUV500, Xylo, LOGAN, Maxximo, Initiated Mahindra Skill Contest (Mahindra IDOL), which has now become a way of life

Channel strategy and policy formulation for its primary and secondary channel Channel rationalization, Channel mapping, Capacity planning. Formulating approach for arriving at No. of contracts for a city – Inside / Outside Approach. Business case creation. Due diligent deliverables formulation for new applicants. Infrastructure & CI norm formulation – Aim to achieve standardization and facilitate JD power processes. Dealer selection process. Development of online dealer application and ramp up module through IT support. Vendor selection and facility manual creation. Facilitating speedy Dealer ramp up – Construction phase. Dealer manpower induction module development / enrichment, Homologation / Certification for SOS. Major Achievement Creation of bench mark dealership facility across the country

Responsible for Retail / Corporate sales for the dealership of Mumbai & Goa region. Coordinate with dealership for development of local Marketing plan enhancing Brand Image. Implementation and monitoring of initiatives enhancing SSI. Facilitated enhancement of skill set of dealership manpower through soft skills and product related training.

Execution of channel strategy / policy at primary and secondary channel, Organizing dealer interview and selection, Monitoring Dealer Ramp up process, Vendor coordination & Homologation / Certification for SOS

Customer Service / Support, Product Support, Dealer Development, Responsible for sales of Spare parts, Sales Support through product demonstration and service camps, Training to Dealers & Customers, Accidental Drive Away Chassis Inspection, Support upstream activities.

Production and Maintenance responsibility along with Maintenance of heavy earth moving equipment’s / Inventory Control / Man Power Planning