Baljinder Paul Singh

Head of Brand Marketing @ Soccer International Pvt Ltd

About

Sports Marketing Specialist with over 15+ years' experience. Responsible for managing the relationship with a key sports federations, I have successfully managed leading sports brands, driven business development and implementing comprehensive TTL (Through-The-Line) marketing strategies. My expertise spans GTM (Go-To-Market) strategy and digital branding, ensuring impactful brand presence and growth. Currently, leading Brand Marketing at Soccer International, a premier sports goods manufacturer and exporter. Soccer International is the exclusive distributor for Dunlop Sports in India and hold exclusive distribution and licensing rights for Spalding. Additionally, we own and promote Vector X, India’s leading sports goods brand.

Country

India

City

Greater Delhi Area

Industry

Sports

Skill

Wholesale Operations, Institutional Sales, Trade Sales, Accounts Receivable (AR), Wholesale, Architectural selling, Project Sales, Branch Management, Retail Sales, In-Store Marketing, Marketing Budget Management, Grassroots Engagement, Sports Clubs, Sports academies, ATL & BTL Budgeting, Sponsorship Activation, Distribution Channel Management, Sourcing, Franchising, Brand Licensing

Experience

Head of Brand Marketing

Soccer International Pvt Ltd

2022-1 - Present · 4 yrs 9 mos

New Delhi, Delhi, India

National Head- Racquet Sports & Basketball

Soccer International Pvt Ltd

2021-3 - Present · 5 yrs 7 mos

Delhi, India

Business Head -Dunlop Sports

Soccer International Pvt Ltd

2019-7 - Present · 7 yrs 3 mos

New Delhi Area, India

Head - Omnichannel Business & Brand Management

tennishub.in | Inspire Sports

2018-4 - 2019-7 · 1 yr 4 mos

Mumbai, Maharashtra, India

Head (Business Development & Operations)

Poggenpohl

2016-2 - 2017-3 · 1 yr 2 mos

New Delhi Area, India

General Manager ( Planet Sports)

Aditya Birla Fashion and Retail Ltd - Pantaloons

2010-1 - 2011-12 · 2 yrs

Gurgaon

National Brand Head - Wilson (Planet Sports)

Aditya Birla Fashion and Retail Ltd - Pantaloons

2008-4 - 2010-2 · 1 yr 11 mos

Gurgaon

Brand Manager (Prince & Spalding) Planet Sports

Aditya Birla Fashion and Retail Ltd - Pantaloons

2006-7 - 2008-3 · 1 yr 9 mos

Gurgaon, India

Regional Sales Manager - South (Planet Sports)

Aditya Birla Fashion and Retail Ltd - Pantaloons

2004-12 - 2006-6 · 1 yr 7 mos

Chennai, Tamil Nadu, India

Area Manager

SOCCER INTERNATIONAL PVT. LTD.

1999 - 2004 · 5 yrs

Education

Indian Institute of Foreign Trade

2002 - 2004 · 2 yrs

Devi Ahilya Vishwavidyalaya

1997 - 1999 · 2 yrs

Kurukshetra University

1989 - 1992 · 3 yrs