Baljinder Singh

Finance leader for a $2B+ global automotive aftermarket platform backed by L Catterton with operations across North America, Europe, and Asia. Partner with the CEO, board, and private equity sponsors to drive enterprise value creation through operational transformation, capital strategy, and strategic growth initiatives. Lead global finance, Procurement, and IT organizations supporting the company’s One Company operating model and integration of brands and operating platforms. Partner with leadership team and sponsors to drive margin expansion and operational efficiencies across a global brand portfolio. Focus areas include: • Capital structure strategy and lender relationships • Enterprise performance management and forecasting • Operational efficiency and margin expansion initiatives • Strategic planning and M&A support • Building scalable finance and analytics capabilities

Serve on the Board of Directors of Dabico Airport Solutions, a global aviation infrastructure company. Provide strategic oversight to the CEO and leadership team on growth strategy, financial performance, and operational execution. Chair the Audit Committee with responsibility for financial reporting oversight, enterprise risk management, internal controls, and governance practices. Bring perspective as a global CFO and business leader to support capital allocation decisions, strategic initiatives, and long-term enterprise value creation.

Recruited by the Board to transform the finance and legal functions and lead a company wide restructuring initiative. Key achievements: • Delivered $85M in annualized savings through procurement optimization, plant efficiencies, and operational restructuring • Generated $100M+ in cash through working capital optimization and supplier negotiations • Built a new performance management operating cadence enabling faster decision making and improved business accountability • Developed a multi year strategic growth plan focused on brand, product innovation, and operational excellence

Leadership experience spanning finance, corporate strategy, and full P&L management across global consumer businesses. Promoted to lead the Finance function at SVP Worldwide. Responsible for overseeing the company’s financial activities, including controllership, financial analysis, tax, and treasury.

Promoted to lead the largest business unit in the North America with full P&L responsibilities. Responsible for developing and executing channel management strategy to gain market share and drive profitable growth across all channels (Specialty Retailers, Mass Retailers, Ecommerce, Club Channel, and TV).

Responsible for the global financial leadership of SVP Worldwide, the leading manufacturer of sewing machines in the world with three distinct Brands, Singer, Husqvarna Viking, and Pfaff doing business in over 170 countries globally. Main responsibilities of the role include: • Served as the Head of Corporate Strategy and Business Development partnering with the CEO, Executive Chairman, and Board of Directors to lead strategic initiatives across the organization • Served as the CFO of North America with full P&L responsibility and cash flow management • Lead the global analytics team in the development of winning product and customer strategies and effective promotional investments • Partnered with supply chain in the pursuit of lowest landed cost initiatives, development of asset and supply chain investment strategies

Recruited by CEO & CFO to transform the global FP&A function at SVP Worldwide from a reporting function to be strategic business analytics functions . To help guide the business to achieve its financial commitments as a global finance executive and a key member of the Executive Leadership Team. Some achievements include: • Re-engineering the monthly process to analyze results and building consistent reporting guidelines and a decision tree to analyze the business, resulting in a robust understanding of variances and list of key actions steps to mitigate risks. • Establishing a quarterly forecasting process to enable better and faster decision making and empowering the organization to break down silos and partner more effectively, resulting in transparency and ownership of the financial forecast by all stakeholders. • Leading restructuring & refinancing activities with the CEO and the Board including the creation of the confidential information memorandum (CIM) & management package, content development for the data room, completion of quality of earnings audit, and leading diligent process. Efforts resulted in net debt reduction and a creation of revolver to alleviate liquidity constraints during peak season. • Successfully mitigating shortfall in liquidity during peak business season by prioritizing cash needs through partnering with commercial teams to adjust promotional events and partnering with suppliers to extend payment terms to minimize sales shortfall.

Promoted to build and lead the Corporate FP&A function for both the Serta Brand and Simmons Brand to allow for fast responses and a deeper level of analysis. Provided decision support to CEO, CFO, BOD, and executive team through strategic thought leadership and financial analysis to enable better and faster decision making. Some highlights include: • Managed the annual budget and quarterly forecasting process, including assisting in development of corporate targets and gaining alignment with the executive team. • Identified and monitored significant business trends and variances to plan in revenue, expenses, capital, balance sheet, and cash flow items and alerting senior leadership to issue and provide proactive and insightful observations and recommendations for improvement. • Partnered with the CFO and BOD to lead the IPO sales process and met with key investors. Feedback from the investment community was not favorable which resulted in effort to refinance existing debt and pay out a dividend to the shareholders.

Provided decision support to CEO, CFO, executive team and various functional organizations in the company through strategic thought leadership and financial analysis to enable better and faster decision making. Partnered with the Executive Team to develop strong business plans that will enable continued growth of Serta’s customers while delivering on Serta's internal business objectives. Managed the annual budget process for the organization, developing board level presentations, and providing financial guidance throughout the year to achieve annual targets. Selected achievements are: • Identified and executed over $20MM in cost reductions and margin expansions activities to ensure achievement of annual plan. • Lead an in-depth market and competitive study to benchmark Serta Simmons Bedding financial performance against competition resulting in product investment changes to diversify Go-To-Market strategy. • Optimized the monthly accounting close process by simplifying the chart of accounts and centralizing the accounting responsibilities. Efforts reduced monthly closing by 3 days. • Lead the Hyperion Essbase implementation to help drive smarter, faster, standardization insight into the financial performance of the business units.

Promoted to spearhead the delivery of financial and decision-making support to the General Manager and Vice President of the $7B U.S. business, while managing and mentoring a team of three Senior Financial Analysts and two Financial Analysts. Finance Manager – Brand Organization, 2012-2014 Senior Financial Analyst – Inventory Management, 2012 Senior Financial Analyst – Customer Service, 2011-2012 Some achievements include: •Ensured a work environment centered on continual development, by leading skill assessment discussions with individual team members in order to identify key development opportunities. •Cultivated and maintaining solid relationships with Brand Segment Leaders, which resulted in the launch of new standard reports to connect key offer strategies to revenue performance, as well as the redefinition of financial metrics. •Spearheaded cost reduction efforts to eliminate $22M in costs out of the business and re-launch the Grainger Brand Organization. •Effectively provided financial support to the Customer Service Leadership team, while managing and reconciling a $93.9M expense plan for the Central Customer Service Region. •Created a profitable KeepStock Secure Strategy, and measured performance against market competitors. •Drove financial savings through the development of a model to quantify branch productivity and pinpoint key causes of waste, which resulted in a reduction of headcount by 5%.

Increasing levels of responsibility from Financial Analyst to Senior Financial Analyst supporting Sales and Supply Chain. Promoted multiply times to take on critical roles in finance. Managed relationship with key executives and external customers. Senior Financial Analyst – Post Sales Support, 2010-2011 Senior Financial Analyst – Sales / Go-to-Market, 2008-2010 Financial Analyst – International iDEN Business, 2006 – 2008 Some accomplishments are: •Improving forecast accuracy from 70 to 95% by implementing a process to meticulously forecast Value added services. •Being promoted to lead weekly outlook calls for Carrier, mid-tier Carrier, MVNOs, Asset Recovery, and eCommerce, which required constant interface with Sales and Operations teams. •Minimizing NRV provision by 40% from Q2 to Q3, and executed a process to forecast NRV position. •Reducing comprehensive liability by $10M by implementing processes to account mail-in rebates.