Bali Rakhra

As part of CKL, one of the UK’s leading clothing importers and distributors, I contribute to delivering exceptional service and solutions within the apparel industry. Established in 1972, CKL is renowned for its comprehensive expertise in manufacturing, supplying, and distributing a wide range of high-quality garments. With a vast inventory of over 1,000,000 items in stock, we offer an expansive selection of customizable clothing, including Workwear & PPE, School Uniforms, Corporate Wear, and Promotional Apparel. In addition to our extensive product range, CKL is proud to provide the latest in-house digital garment printing, embroidery and design services, allowing us to deliver bespoke solutions tailored to the specific needs of our customers to their complete satisfaction. Serving both trade resellers and direct end-users for over 50 years, CKL's team is dedicated to offering exceptional value, unwavering attention to detail, and an unmatched customer experience with every transaction. As a part of CKL, I am committed to upholding our core values—quality, expertise, and customer-centric service—while helping to drive our company’s continued success in the competitive clothing sector.

• National sales consultant for employee safety clothing & equipment • Trusted reputation among senior Directors of high profile clients • Forge strategic partnerships and trusted, high-caliber relationships among senior Directors (of SMEs, Large Enterprises, Governmental/ Military). • provide rapid cycles of analysis of client safety requirements/ technical/ policy/ regulatory data, followed by solutions-led recommendation, implementation & feedback. • Responsible for sales strategy. Advise on general business strategies for overall company growth. • Devised CKL 'Win-Win' strategy.

• Head of Sales Team training for ethical solutions-led sales techniques and best practice methodology in specifying product/services to surpass expectations of client. • Responsible for brand and company reputation in the industry. • Head of Corporate tenders & pricing, etc, and servicing large/VIP clients. • Leading new client introductions via trade shows. • Analysed customer feedback on existing products and Liaising with product development team with new product/feature ideas. • Responsible for drafting specifications and features for new and innovative products based on industry requirements. Scoping & delivering the full ‘Go-to market’ campaigns for these products. • Raising awareness of latest industry innovations, via trade shows, web, media and press editorial (print & digital)

• Oversight over all organisational activities. • Responsible for co-ordinating operational activities with focus on improving bottom-line. • Performing various operational, managerial and tactical tasks across multiple functions • Identifying opportunities for growth, cost reduction & procedural efficiencies. • Implemented new procedures and streamlined existing, reducing some operational costs by 50%, • Organised inter-departmental meetings, and prioritising inter-departmental interests. • Market knowledge, research & analysis. Advising product, sales & marketing teams accordingly.

• Warehousing & distribution. Professional experience progressing through multiple business roles/ departments. • Sales Rep., Account Manager, Customer Services Rep. Marketing Asst. Admin Asst. • Managing inbound customer inquiries, and outbound introductions to pro-actively selected clients. • Comprehensive hands-on capabilities with all tasks, including: admin, marketing, complaint handling, purchasing, manufacturing, technical product development, documentation, trade show involvement, upgrading IT / web systems, data handling, database creation & management reporting.

Currently supporting 50,000 UK businesses with a leading suite of highly integrated services for businesses with 4 employees up to 5,000. Please feel free to reach out with any questions, issues or challenges you may have around health and safety, HR, or employment law. As well as the complete peace of it offers, there are significant cost and time saving benefits in outsourcing your health and safety compliance, HR support and ISO accreditations to Citation. We partner with dozens of UK trade associations in the UK providing specialist industry support to these sectors. No other comparable compliance solution in the UK offers as much protection for the cost. Whatever your business - from care, cleaning, construction / trades, cyber-security, transport, day nurseries, manufacturing, engineering, tech, office-based professional services or any other, we not only save you time and money with your compliance, but also ensure you are pro-actively kept 100% fully compliant and protected at all times for complete peace of mind - guaranteed - whilst saving you time and money and leaving you free to focus on growing your business. We partner with (amongst many others): * BICS: British Institute of Cleaning Science * BUILD (UK) / NFB (National Federation of Builders) / Scaffolding Association / NASC... (etc) * CARE ENGLAND / SCOTTISH CARE / NASHCS / UKHCA... (etc) * NDNA (National Day Nurseries Association) * NSI / BSIA (National Security Inspectorate / British Security Industries Association)... (etc) * FENSA / GGF... (etc) * MTA / UKWA (Manufacturing Trades Association / UK Warehousing Association) * BIFA / Logistics UK / NCA / NCDA * Horticultural Trades Association and many more... Find out more by contacting me for a no obligation quotation.

Graduated in Law with Honours in Commercial Law. Winner of the Ernest Payne Prize in Law.