Bala Murugan

 Efficient leadership of all digital marketing teams, overseeing a team of 4 professionals.  Search engine optimization plans for both on page and off page tasks according to the as per the updates of Google.  Strategic preparation for Social Media Channels  Preparation and Implementation of PPC (Pay per Click) campaigns at Google Adwords, Facebook, LinkedIn, and Bing.  Developing Ecommerce strategies  Bringing a fresh and live face to the content and graphic departments by fulfilling their every need.  Handling and enhancing everything about brand management.  Created blog management to execute content marketing  Working on several processes to enhance Online Reputation(ORM)  Technical issues resolving with Web team  Using Bizcentra CRM software email marketing and Lead Management  Working on 3rd part tools like Hoot suite, Woorank, SEO power suite to analyze and optimize the things.  Resolving hosting issues of various platforms like Godaddy, Hostgator, Amazon etc.,  Working on Wordpress for core level integrations  Making weekly and monthly reports along with bench marks and targets

Key Responsibilities: - Project Management: - Manage 40+ SEO projects simultaneously, ensuring timely delivery and quality results. - Lead and mentor a team of 6 professionals, fostering collaboration and professional growth. - Keyword Research: - Conduct in-depth keyword research to identify high-traffic, relevant keywords. - Analyze competitor keywords and performance to inform strategy. - On-Page Optimization: - Optimize website content, meta tags, headings, and images for targeted keywords. - Ensure website architecture supports SEO best practices. - Technical SEO: - Perform technical audits to identify issues affecting site performance (e.g., crawl errors, broken links). - Collaborate with web developers to implement fixes and improvements. - Content Strategy: - Work with content creators to develop SEO-friendly content that aligns with user intent. - Analyze existing content and recommend updates for improved performance. - Link Building: - Develop and execute link-building strategies to enhance domain authority. - Monitor backlinks and conduct outreach to improve site credibility. - Performance Monitoring: - Use tools like Google Analytics, Google Search Console, and SEO software to track and analyze website performance. - Prepare regular reports on SEO metrics, traffic trends, and conversion rates. - Market Analysis: - Stay updated on industry trends, search engine algorithms, and best practices. - Analyze and report on competitors' SEO strategies and performance. - User Experience: - Collaborate with UX/UI teams to ensure a seamless user experience that encourages engagement and conversions. - Identify opportunities for optimizing page speed and mobile usability. - Training and Support: - Educate team members on SEO best practices and updates. - Provide insights and recommendations to improve overall marketing strategies.

I specialize in SEO/SEM to increase web site traffic, enhanced market visibility and to maximize ROI from Client website. Co-ordinate with Web designers & developers to make a website live as User & SEO friendly.

Key Responsibilities: Keyword Research: Identify and analyze relevant keywords for SEO strategy. On-Page Optimization: Optimize website content, meta tags, and images for search engines. Technical SEO: Conduct audits and work with developers to resolve technical issues. Content Strategy: Collaborate on creating SEO-friendly content. Link Building: Develop strategies to acquire quality backlinks. Performance Monitoring: Use analytics tools to track website performance and prepare reports. Market Analysis: Stay updated on SEO trends and analyze competitors. User Experience: Work with UX/UI teams to improve site usability.