Bakhtyar Arshad
Social Media Specialist @ PureLogics
About
I’m a Social Media Marketer passionate about building meaningful brand presence and driving real results through data-driven strategies and creative storytelling. I have hands-on experience in Digital marketing, with a strong focus on Meta marketing (Facebook & Instagram), where I work on campaign planning, audience targeting, performance optimization, and growth strategies. Alongside paid marketing, I’m actively involved in content creation, ensuring every post aligns with brand voice, business goals, and audience intent. My skill set includes: * 📱 Social Media Marketing & Management * 🎯 Meta Ads (Campaign setup, optimization & analysis) * ✍️ Content Creation & Content Calendars * 📊 Strategy Making & Performance Tracking * 🤝 Collaboration with cross-functional teams I enjoy experimenting with new ideas, analyzing what works, and continuously improving strategies to maximize engagement and conversions. Currently, I’m focused on expanding my expertise in social media growth, brand building, and performance marketing. Always open to learning, collaboration, and new opportunities in the digital marketing space.
Pakistan
Lahore
Primary/Secondary Education
Shopify, Social Media Advertising, Marketing Strategy, Social media marketer at xaavya , Social Media, Social Media Marketing, Digital Marketing, Management, Leadership, Communication, Soft Skills, Microsoft PowerPoint, Presentation Skills, Presenter, Client Presentation
Experience

Marketing Associate
In this role, I focused on driving targeted LinkedIn outreach to connect with potential clients for DataStreams.ai. My primary responsibility was to introduce our tools to relevant prospects, engage them in meaningful conversations, and successfully schedule product demos. I worked closely with the sales and marketing teams to ensure outreach was personalized, timely, and aligned with the company’s growth objectives. Tracking engagement, following up with leads, and optimizing outreach strategies were key parts of my role to maximize conversion rates. Key Responsibilities: Conduct targeted LinkedIn prospecting to identify and engage decision-makers. Introduce DataStreams.ai tools and demonstrate their value to potential clients. Schedule and coordinate product demos for interested prospects. Maintain accurate records of outreach activities, follow-ups, and responses. Collaborate with sales and marketing teams to refine messaging and campaigns.

Social media agency
BA digitals
Lahore, Punjab, Pakistan
At BA Digital, I worked as a Digital Marketing professional with a strong focus on scaling brand presence, driving sales, and supporting overall business growth** through strategic digital initiatives. I planned and executed **data-driven marketing strategies** across multiple platforms, managing **paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and TikTok Ads** to increase reach, engagement, and conversions. My role involved aligning marketing efforts with business goals to ensure measurable impact on revenue and brand visibility. Key responsibilities and contributions included: * Developing and executing Digital marketing strategies to scale brand awareness and drive sales * Managing and optimizing paid ad campaigns across Meta, Google, and TikTok for performance and ROI * Creating and executing content strategies aligned with brand positioning and audience intent * Analyzing campaign performance, tracking KPIs, and optimizing funnels to improve conversions * Supporting lead generation and sales-focused campaigns across digital channels * Collaborating with internal teams to maintain consistent messaging and growth-focused execution Through continuous testing, optimization, and performance analysis, I contributed to brand growth, improved engagement, and sales-driven outcomes for the business.

Social media marketer
Inceron.store
Lahore, Punjab, Pakistan
As a Freelance Meta Ads Specialist for Inceron, I focused exclusively on scaling the brand’s online sales and revenue growth through high-performing *Facebook and Instagram advertising campaigns*. I managed end-to-end *Meta Ads strategy*, including campaign planning, audience targeting, creative testing, budget scaling, and performance optimization. Through continuous analysis and data-driven decision-making, I contributed to achieving **millions in online sales** while maintaining a strong return on investment (ROI). Key contributions included: * Planning and executing sales-focused Meta Ads strategies * Scaling campaigns while maintaining profitable ROAS * Testing creatives, audiences, and funnels to improve conversions * Monitoring KPIs such as ROAS, CPA, conversions, and revenue * Optimizing campaigns for sustained growth and efficiency My work helped drive significant revenue growth, improved campaign performance, and scalable results through Meta Ads alone.

Contant create ( for ads)
Kummas.pk
Lahore, Punjab, Pakistan

Social Media marketing
Xaaavya.com
Hybrid
I'm doing the marketing for this brand and generate sales and awareness for them
Bakhtyar Arshad's Contact Information
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