Bakhtawer Zehra Brohi

Email Marketing Manager @ Eventage

About

As an Email Marketing Manager at Eventage, I specialize in planning and executing data-driven campaigns to support international B2B exhibitions and trade shows. Collaborating with cross-functional teams, I focus on audience segmentation, automation, and deliverability optimization to enhance global business engagement and maximize ROI. My role emphasizes strategic communication to help businesses connect with international markets. Currently pursuing a Bachelor of Business Administration at Iqra University, I bring a blend of technical expertise and strategic acumen to my work. With a passion for impactful email strategies, I aim to empower brands by leveraging automation, audience insights, and performance analysis to drive growth and expand their global reach.

Country

Pakistan

City

Karachi Division

Industry

Marketing & Advertising

Skill

Inbox Placement, Email Campaigning, Automation, Email Deliverability, Email Newsletter Design, Email Strategy, MailChimp, Google Analytics, Analytical Skills, Creative Problem Solving, Technical Analysis, Marketing Strategy, Business Development, Social Media, Interpersonal Skills, Canva, Sales and Marketing, Sales Development, Skill Development, Skilled Multi-tasker

Experience

Email Marketing Manager

Eventage

2026-2 - Present · 8 mos

Karachi Division, Sindh, Pakistan

Email Marketing Manager at Eventage, a leading trade promotion and event management company in Pakistan. I specialize in planning and executing data-driven email campaigns to support international B2B exhibitions, trade shows, and global business expansion initiatives. My role focuses on audience segmentation, automation, deliverability optimization, and performance analysis to drive engagement and maximize ROI. I work closely with cross-functional teams to promote international opportunities and help businesses connect with global markets through strategic communication. Passionate about creating impactful email strategies that enhance brand visibility and support exporters in reaching new international audiences

Email Marketing Specialist

Freelance Email Marketing

2024-1 - Present · 2 yrs 9 mos

I am a Full-Stack Email Marketing Freelancer with expertise in both strategy and technical setup. I manage end-to-end email marketing, including domain and IP configuration, DNS authentication (SPF, DKIM, DMARC), email warm-up, and deliverability optimization. Alongside technical execution, I handle campaign planning, automation, segmentation, A/B testing, and performance tracking. I help brands achieve higher inbox placement, stronger engagement, and scalable revenue through data-driven, compliant email systems.