Bahar Ezgi Uysal

- Creation and execution of brand digital strategy in line with the brand positioning, strategy and brand corporate identity. - Planning, execution and monitoring of all owned and paid digital channels for domestic and small appliances businesses; adapting, tracking and reporting all necessary marketing activities. - Full responsibility of digital marketing budget management in coordination with media department and agencies. - Managing continuous social media, CRM, SEO, WEB improvements by following the analytics reports and consumer behaviors. - Daily management of third party agencies: ATL, digital, content, SEO, social monitoring, media agencies and other partners. - Close contact and coordination with cross-functional teams: Product management, sales, media, CEJ, regional/global brand teams for all necessary marketing activities. - Following marketing communication trends and contributing to create new ideas. Preparing local, regional and global project presentations when needed. - Attending global/regional meetings as a representative of the country.

- End-to-end digital communication of Digiturk and beIN CONNECT, in line with OTT prospects & consumer experience - Daily strong communication with ATL, digital, content, media buying agencies and managing all vendors - Full responsibility for management of influencer and content marketing. - End-to-end planning, coordination, organization, creating various and effective content for the defined KPI’s, analysing reports, following-up performance data - Briefing agencies upon the needs of other business partners such as, sales, product management, content department - Responsible for planning of communication strategy, campaign management and timing - Execution of all creative materials especially for the digital channels such as Youtube, Google Ads, Social Media, CRM and other channels - Day-to-day coordination with the product management, performance management and content departments to have the strongest and updated knowledge of the customer journey and market needs - Analyzing performance reports to optimize the creative materials according to consumer behaviors - Leading all digital materials of the Super League and other sports leagues

- Management of digital agencies for social media, Google advertising, website maintenance, e-mail marketing, seasonal or sustained digital campaigns and programmatic - Planning and execution of global and local brand campaigns - Create and execute B2B&B2C digital strategies Collaboration with suppliers for various digital campaigns - Briefing agencies thru business needs of different departments such as PR, event, purchasing and offline marketing - Management of finance and budgeting of digital projects - Video production process management Influencer marketing planning and execution for seasonal global and local campaigns

- Brand strategy development - External customer consultancy for digital marketing - Project management with global team - Localization of global campaigns - Management of social media, e-mail marketing, website maintenance and digital campaigns - Video production process management - Social media - media buying strategy - Finance and budgeting

- Brand marketing communication - Strategy development - Digital campaign management - Website, microsite and mobile app project management - Project finance management

- Social media (Content management, analyses and reports, design process management, campaign administration, customer relations) - E-mail marketing ( Design and development process management, data analyses and campaign management, content creation, basic html composing, customer relations) - Project management ( Brand marketing communication, strategy development, digital campaign management, btl process management, website project management, project finance management)

- Public relations of musicians and artists - Event marketing process assistance