Baelee Bogart
Influencer Marketing Manager @ The Influencer Marketing Factory - Influencer Marketing Agency
About
I'm an Influencer Marketing Manager with 4 years of agency experience driving cross-platform campaigns in wellness, food/beverage, beauty, lifestyle, and tech. I currently lead and manage a strong team of Campaign Coordinators while supporting a number of client accounts from kickoff through final reporting - helping guide creator strategy, streamline campaign execution, and build strong relationships on both the client and creator sides. My background in influencer marketing started back in college, when I co-founded Lennox Apparel alongside my sisters and helped lead our influencer partnerships. That early hands-on experience - working directly with nano to macro influencers, overseeing gifting and shipping, and tracking campaign performance - laid the groundwork for the work I do now. Since then, I’ve partnered with creators at every tier, from first-time UGC partners to million+ follower talent, and helped brands bring ideas to life through content that feels intentional, engaging, and platform-native. I’ve also supported organic social strategy for a national CPG brand’s TikTok channel, helping drive audience growth and performance through curated creator content. Internally, I’ve contributed to operational improvements - creating onboarding docs, building training resources, and developing client-facing trackers now used across our campaign teams. At the end of the day, I care about doing great work with good people, and staying close to the ever-evolving world of influencer, content, and community. Always happy to connect!
United States
New York
Marketing & Advertising
SharePoint, Performance Reporting, Client Communication, Marketing, Social Media, Microsoft Office, Entrepreneurship, Social Media Marketing, Operations Management, Small Business, Merchandising, Textiles, E-commerce, Fashion, Microsoft Excel, Shopify, Customer Service, Communication, Influencer Marketing, Women Owned Business
Experience
Influencer Marketing Manager
The Influencer Marketing Factory - Influencer Marketing Agency
- Lead senior-level client relationships for multi-platform campaigns across wellness, lifestyle, tech, and CPG accounts, ensuring alignment on strategy, deliverables, and overall satisfaction from kickoff through reporting - Manage and mentor a team of Campaign Coordinators and delegate day-to-day execution while supporting creator casting, strategy pivots, and higher-level problem-solving, as needed to foster growth - Authored training documentation for new hires and Coordinators - now used agency-wide to streamline onboarding and increase team ramp-up - Created client-facing campaign trackers and execution processes that have been adopted agency-wide, improving campaign flow and cross-functional success
Campaign Coordinator
The Influencer Marketing Factory - Influencer Marketing Agency
- Managed multi-platform campaigns across 8–12 influencer campaigns at a time in the wellness, lifestyle, tech, and CPG verticals, overseeing creator casting, outreach, contracts, timelines, content review, tracking, and post-campaign reporting - Led day-to-day client comms, ran kickoff and status calls, flagged strategic pivots, and ensured programs stayed on track - Spearheaded a dual-track influencer + UGC TikTok program for a national CPG brand - managing the agency’s largest annual portfolio and driving standout growth: - Influencer Campaign: Led casting and execution for a $1.6M TikTok annual program; generated 9.5% ER from top creators. - UGC TikTok Strategy: Built the brand’s TikTok from the ground up - planned weekly/monthly/seasonal content calendars, coordinated creators, wrote creative briefs and post copy, and posted 300+ UGC videos, while collaborating with the agency's Paid Media team, growing the brand’s page from <2K to 116K followers and ranking as a top-three traffic source directly competing against Google and Facebook
Junior Campaign Coordinator
The Influencer Marketing Factory - Influencer Marketing Agency
- Executed multi-platform campaigns across 5-7 accounts at a time from creator sourcing through final reporting, managing outreach, contracts, deliverables, and creator content reviews - Sent daily updates to clients and internal teams to ensure full transparency and alignment - Supported campaign pivots and day-to-day problem-solving by taking ownership of execution details and recommending solutions - Handled creator and client status updates, ensuring everyone stayed aligned through every stage of the process
Co-Founder
Lennox Apparel
Tallahassee, Florida Area
- Co-founded a Gen Z fashion e-commerce brand, leading influencer marketing and social media strategy from the ground up - Managed micro–macro influencer campaigns, gifting and ambassador programs, and content seeding initiatives - Oversaw UGC production, creative briefs, and content performance tracking - Handled website merchandising, backend operations, and customer service - Brand featured in Cosmopolitan, with organic influencer campaigns driving traffic and visibility
Education
Florida State University
Retail Entrepreneurship
Graduated in 3 years with a 3.95/4.0 GPA while simultaneously co-founding and running an e-commerce business.
Baelee Bogart's Contact Information
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