Babita Khanna

Bee Celebration is an effort to give better health to its customers as well as preserve the environment for the next generation. We manufacture Beeswax candles with pure essential oils. We also manufacture Organic cold pressed soaps, Ayurveda After Bath Oil, Hair Oil, Face Toner etc…

I am working as full time Consultant in my own Event Management business. I organise all kind of events for Telecom, Healthcare, Printing and Educational Sectors in India, Singapore and Dubai. I also organise small scale Lifestyle exhibitions, educational events where I invite industry leaders to school/colleges and cost is shared with educational institute. I am now looking for full time job in Marketing, Event Management, Marketing and Corporate Communications

NIIT Nguru is school solutions brand which has got K-12 cloud based software solutions - ICR, ERP Software, Math Solutions and IT Wizard for private and government schools. Built the school solutions brand NIIT Nguru from scratch which included : Logo design & establishing Grand Chess Master Viswanathan Anand as Brand Ambassador Defining complete market and communications strategy for NIIT Nguru Introduction of brand color and brand elements concept to increase brand recall for target customers Redesigned product packaging for all products Got 3 premium education industry awards in year 2011 i.e. World Education Award 2011, Manthan Award 2011 and eIndia 2011 for Nguru Solutions Got World Education Award 2012 for Nguru cloud solution Responsibilities Conceptualization and execution of integrated 360 degrees marketing plan which includes ATL, BTL, Telemarketing, digital media and social media which helped in lead generation through push and pull marketing End-to-end responsibility of Lead Management, Cost of Lead, Lead Conversion ratio and ROI from all marketing activities Time to time re-alignment of Product communication, and a core team member of team which was responsible for introducing new Product Variants and Pricing as per market demand Designing Product Schemes, Campaigns to increase Product Sales Manage overall integrated marketing communications strategy through print media, electronic media and social media Marketing Budget preparation and execution through marketing team Responsible for Channel Partner Marketing and lead generation through Channel Responsible for corporate website www.niitnguru.com , increase web traffic and lead generation through SEO, SEM Responsible for maintaining Public Relations and spokesperson for NIIT Nguru Manage Alliance Partners and Interact with key decision-makers in the Alliance organisation Manage advertising and media agencies

Clients Handled Microsoft, Ernst & Young, CSC, Honeywell, Xerox, Bombardier, Eli Lilly, British Telecom Products Handled SIM, Balackberry(Enterprise Plan & Software Solutions), PRI Lines, Datacards, SIM based solutions, Fixed Cellular Terminal Responsibilities Responsible for Marketing, Revenue Growth and maintaining Gross Margin for key Global clients of Vodafone Grow SIM Based Solutions like Blackberry applications, Solution SIMs, Fixed Cellular Terminal, Voice and Datacards nationally for Global Clients Strategy Formulation for growing revenue across various product lines Continuous tracking of customers’ business processes and suggest how and where SIM based technology can be used to address key business processes in a particular domain Competition tracking and introducing time to time discount schemes, combo offers for Vodafone and partner products Conceptualizing and execution of marketing campaigns through regional team Grow Sales Funnel through marketing events, Roadshows and Campaigns Bid Management and Price Management for large RFPS at national level Relationship Management with Client’s Senior Management across India Proposal and Tender making followed by negotiations Work with Service and Backend Team to resolve service related issues Demand Supply Management through foreseeing hardware requirements for new and existing projects

Clients Handled Nokia, Nokia Siemens Network, Goldman Sachs, Merrill Lynch, Dow Chemicals, Siemens, WHO, Federal Mogul, Sun Microsystems, EMC, Honeywell, Citibank, HSBC, Ciba Responsibilities End to end responsibility of Global Accounts Business(which was part of Xerox Global Services) and Marketing for Xerox Global Services India Strategy Formulation and Execution to grow Global Accounts business in India Driving Technical solutions for Global accounts (new and existing) to have optimised and cost effective Fleet Management Bring Xerox Global marketing practices to India Marketing Budget preparation and execution through marketing team Conceptualize BTL lead generation campaigns i.e. Roadshows, Focused customer events, Direct Mailers and e-mailers for Global clients Grow Sales Funnel through marketing events, campaigns, international site visits Relationship Management and customer satisfaction for existing customers in India End-to-end responsibility of Lead Management, Cost of Lead, Lead Conversion ratio and ROI from all marketing activities Manage advertising, media and marketing communications agencies Liaison with Alliance Partners in India and worldwide Work with Service and Operations Team to solve service/operations related issues

Responsibilities Part of Product planning team for new semi-conductor products from the concept stage onwards and promoting them through their lifecycle Preparing and implementing the marketing plan incorporating multiple platforms like e-marketing, community development, direct mailing and creating web intelligence & marketing collateral Organizing a wide range of promotions/industry events and advertising Prepare and implement product launch and marketing roadmap Conduct Exhibitions, Road-shows to promote new product Key Achievement Received Certificate of Appreciation for significant contribution in achieving ISO 9001 in February, 2000

Responsibilities Provide marketing support to the Account Manager in managing relationship with assigned Key Accounts. Identify customer requirements and helped preparing quotations with customized solutions. Prepare complete documentation for Government Tenders released time to time for UP East, UP West and Rajasthan circles Conceptualized and organized C-Level events for Ericsson Switching Division

Responsibilities Marketed the products of Medical Products Group - Imaging products (Ultrasound machines, X-ray machines) and defibrillator to direct buyers and channel sellers. Generated sales leads for the direct sales team through mailers to government and private hospitals Prepare sales presentation for distributors and channel partners Interacted with potential customers to assess their requirements and recommended suitable products/customized solutions Maintained the customer database, collated reports from regions and prepared the MIS for senior management.