Tim Yeo

Accelerates the growth of WoodMac's Carbon and Emissions enterprise SaaS through strategic, data-driven marketing campaigns across APAC using Salesforce Marketing Cloud. * Multi-Channel Campaigns: Builds and executes high-quality demand generation strategies through email campaigns, events, webinars, social media and landing page creation. * Cross-Functional Collaboration: Works closely with global marketing, sales, research, and consulting teams to refine strategies, build audiences, and improve campaign performance. * Branding Focus: Enhances UCM (Upstream and Carbon Management) awareness and positioning, especially around Carbon and Emissions within key APAC markets: South Korea, China and Japan. * AI Champion: Leads the training, coaching and implementation of generative AI among APAC marketing teams.

* Scaled high-intent leads for the B2B enterprise cybersecurity SaaS across APAC (SG, AU, MY, TH) through full-funnel demand generation. * Executed ABM and outbound email workflows in HubSpot to penetrate enterprise accounts. * Developed buyer-centric thought-leadership and SEO methodologies to increase organic acquisition. * Managed webinars and trade events to accelerate lead velocity and regional conversion.

Led a marketing team to generate a sustainable stream of high-intent logistics service provider leads for the enterprise B2B SaaS commercial team to qualify. * Delivered 80-100 marketing-qualified leads every month from Indonesia, Singapore, and Malaysia for sales qualification through outbound content marketing. * Engaged customers to upsell subscriptions through multi-channel and multi-format ABM campaigns. * Scaled up social media content and increased organic followers by 3X and engagements by 2X * Ramped up organic web traffic from 0 to 18K in 3 months with SEO * Organised participation in regional trade summits with field support * Developed product marketing processes and relevant messaging for buyer personas across all sales content and feature launches * Trained and coached a team of marketing automation and content specialists to develop B2B enterprise lead-generation campaigns * Collaborated with Product and Operations teams to develop engaging thought-leadership content, knowledge base and topic guides to drive demand generation among both users and leads * Created the first and only industry report for the logistics sector in Southeast Asia

Led a team of content writers and editors in the development of content strategy, as well as demand generation, thought leadership, and lead generation content for Brighttail's global B2B SaaS, wireless infrastructure, and cybersecurity clients. * Invented Buyer Enablement Content System to create buyer journey content at scale. * Established Content Optimisation Methodology for writers to systematically generate relevant, compelling, and genuinely valuable content for users. * Trained content writers and editors at record speed by authoring frameworks and guides on B2B content strategy, SEO, podcasts/webinars, and structured writing (blogs, videos, case studies, white papers). * Created a system to discover, manage, and retain the most curious and intellectually gifted B2B content writers, editors, and strategists in Malaysia.

Led the development of B2B sales enablement and buyer enablement content for US-based clients in healthcare and technical industries. eg CareATC, 3SI Security, and Quantifind. Develops lead generation and demand generation content, ABM and email marketing campaigns driven by intent data.

Led digital and activation campaigns for Grab and The Chicken Rice Shop. Worked with data analytics teams to develop creative executions for targeting consumers with personalized digital experiences and content. Created optimized content for enterprise-level websites like NipponPaint.com.

Through professionalism and responsiveness, Tim became the first-choice freelance copywriter for the Publicis, IPG, Dentsu, Omnicom, and WPP groups in Malaysia. Tasked to lead creative work for major brands, pitches, and manage creative teams at short notice. Developed digital and omni-channel campaigns (from brand message planning to ideation and execution).

Worked primarily on the Telenor-owned Digi mobile network account and Nippon Paint, creating engaging multi-media campaigns (social, video, digital, events, out of home media, BTL and ATL). Won pitches for mega accounts Sime Property and Tourism Malaysia.