Michael Fertman
Chief Marketing Officer (CMO) @ B2B Marketing Group
About
B2B SaaS CMO with deep product marketing expertise. I transform product market fit into scalable growth engines for businesses ranging from $5M to $50M to $500M+. I'm a servant leader and player coach who combines strategic marketing leadership with hands-on execution. Drawing on my military precision and Wharton/Booth education, I specialize in creating positioning that cuts through market noise and GTM strategies that consistently outperform industry benchmarks. The results: My teams have doubled growth rates for multiple product lines. At D&B, I took over mature product lines and doubled growth by fixing what was blocking scale: packaging, pricing, messaging, and sales alignment. At Guidepoint, I built the company’s first marketing function and drove 20% CAGR over 3.5 years in a flat market. At Apex, I launched its first SaaS product and generated a 7-figure pipeline before it even hit GA. 𝗜 𝗴𝗲𝘁 𝗶𝘁 𝗱𝗼𝗻𝗲 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗻 𝘁𝗲𝗮𝗺𝘀, 𝗰𝗹𝗲𝗮𝗿 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗮𝗻 𝟴𝟬/𝟮𝟬 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 in AI, data, and compliance-driven categories where complexity is high and execution has to move fast.
United States
New York
Computer Software
Go-to-market Strategy, Product Marketing, Sales Enablement, Demand Generation, SaaS, B2B Marketing Strategy, Strategy, Pricing Strategy, CRM, Content Marketing, Product Management, FinTech, Web3, AI in Marketing, Start-ups, Marketing Strategy, Artificial Intelligence (AI), Fintech, Product Launches, Cryptocurrency
Experience
Chief Marketing Officer (CMO)
B2B Marketing Group
New York, New York, United States
➤ Drive GTM strategy and marketing execution for VC and PE-backed B2B SaaS and Fintech companies ➤ Serve as fractional CMO for high-growth companies requiring enterprise-level marketing leadership
VP of Product Marketing
Apex Fintech Solutions
New York, New York, United States
Apex is the retail investment infrastructure provider powering Ally, Sofi, and dozens of leading apps. ➤ Established company's first Product Marketing team for $400M B2(B2C) investment infrastructure provider ➤ Developed business case and GTM strategy for first SaaS product, generating seven-figure pre-launch pipeline ➤ Created SaaS packaging framework that increased guaranteed ARR across client base
Vice President of Marketing
Apifiny
Greater New York City Area
➤ Built marketing function from zero to IPO-ready for seed-stage institutional crypto trading platform ➤ Led cross-functional GTM strategy for multiple product launches, generating institutional demand ➤ Secured coverage in major financial media including Reuters, CNBC, and Yahoo Finance
Chief Marketing Officer
B2B Marketing Group
Greater New York City Area
➤ Served as fractional CMO for 12+ VC-backed B2B SaaS and Fintech companies ➤ Built $8M pipeline in 4 months for crypto exchange through strategic marketing overhaul ➤ Tripled organic traffic for SaaS e-commerce platform through content strategy and SEO execution
Chief Marketing Officer | CMO
Guidepoint
New York, NY
➤ Recruited as first CMO to scale growth, driving company expansion from $30M to $50M during flat market ➤ Built lean marketing function supporting two-sided marketplace across US, UK, and APAC ➤ Increased lead generation 4x through integrated digital campaigns in 10 languages
Vice President Product Marketing
Dun & Bradstreet
Short Hills, New Jersey, United States
2003-2009 Led progressively larger P&Ls – $8mm, $50mm, $200mm, and $500mm. After joining as an individual contributor, I led 10-person teams that doubled the growth rate of multiple product lines. 2007-2009 ➤ Led global 10-person team responsible for $500M ARR portfolio across US and UK ➤ Doubled ARR growth rate from $14M to $30M annually through strategic pricing initiatives ➤ Generated $23M incremental revenue by simplifying and relaunching global subscription product
Vice President Product Marketing, Sales & Marketing Solutions
Dun & Bradstreet
Short Hills, New Jersey, United States
➤ Led team of 11 supporting $200M Sales & Marketing product portfolio ➤ Repositioned and relaunched $150M Data Services business, doubling growth rate to 12% ➤ Transformed struggling $30M Market Insight platform from -5% to +10% growth through retention strategy
Senior Director of Product Marketing, Risk Products
Dun & Bradstreet
Short Hills, New Jersey, United States
➤ Drove 50%+ YOY ARR growth while increasing profit margins for SaaS Risk Solutions ➤ Tripled transaction prices by repositioning product as premium solution ➤ Accelerated implementation from 9 to 5 weeks, increasing first-year revenue by 8%
Director of Product Management
LivePerson (LPSN) & Screaming Media
Launched early SaaS products for two pioneering technology companies
Associate
Booz & Company.
Developed growth strategies for Fortune 500 consumer products companies
Analyst
Marsh Risk
Seattle, Washington, United States
Lieutenant & Navigator
US Navy
San Diego, Persian Gulf, Western Pacific
➤ Navigated 950-person nuclear-powered cruiser during First Gulf War operations ➤ Earned Navigation Battle "E" and Navy Achievement Medal for performance excellence
Education
The Wharton School
Finance (Cum Laude)
The University of Chicago Booth School of Business
Marketing (High Honors)
Michael Fertman's Contact Information
Phone
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