Iris Tram Nguyen

I drive sales through the strategic positioning of product catalog, effectively maintaining user experience, identifying current and future opportunities to maximize e-commerce impact. I perform data analysis on market level product and marketing trends to ensure that merchandising offers and website operations are optimized for revenue generation.

• Responsible for managing clients' SEO initiatives, and developing strategic SEO plans in order to increase their website traffic and revenue • Liaise with the content team to drive SEO in content creation as blogs, web content, product description and email marketing content • Implement technical SEO strategies and recommend changes with web development, UX/ UI teams to website architecture, page creation, schema markup

« Provided valued customers with the best customer service by greeting them with smiles, taking orders precisely and inspiring them through every cup of coffee « Crafted and delivered beverages with heart and strong commitment with highest quality « Completed the multi-tasks in every 15 minutes such as: rétocking, cleaning, re-organizing the fridge, food case which followed by Food safety standards

• Regularly researched, analyzed and evaluated market to identify merchandise opportunities • Monitored product category performance in term of pricing, promotion, product assortment, product quality, promotion planning • Managed and followed up Supplier and Store issues regarding to payment, delivery, stock • Worked effectively with other internal departments: accounting, marketing, logistic to maintain the category performance

« Checked and fix price, tiers price of more than 25000 SKUs « Maintained daily/ weekly/ monthly reports (High Volume Sale, Negative Margin, Sales Stock of Promotion SKUs, Core target group performance…) which reported to Board of Management, Category Manager and Store Manager to get knowledge the sale and stock performance, information to negotiation with suppliers and draw the future category strategy « Used external report from GFK and AC Nielsen to analyze and generate report « Supported Assortment Control task: check art MGB group, sub group, virtual carton (type of promotion), check pricing competitor.