Lauren Bell

•Independently develop and execute strategies to optimize, scale and diversify top-tier level book of business monetizing CPL/CPA/CPS/CPI/CPC offers •Effectively collaborate internally to execute Network cross-functional initiatives and drive client revenue •Cross training new hires on inter-department relations and mentor direct team members on proprietary technology, third-party tracking and traffic platforms, research tools, and account relationship management •Develop an industry-leading proprietary tracking platform by providing innovative ideas and solutions-based feedback with a minimum of 10+ implementations •Attend global trade shows and virtual events to maximize value of current connections and extend network of client pipeline and relationships with third-party resources while increasing company brand awareness •Participate in weekly team calls to provide insight on individual campaign or vertical success and suggest opportunities for network growth within verticals, on new campaign launches, or with additional traffic sources

-Managed the full-cycle onboarding process to recruit, launch, and scale new clients capable of generating $500,00 in revenue annually, consistently exceeding Network KPI on number of new accounts launched monthly -Communicated proactive campaign optimizations for clients to qualify for higher offer payouts and increased campaign budgets while maintaining Network target margins -Conducted self-research to stay ahead of industry trends and be the subject matter expert on how the Network and client could achieve or maintain competitive advantages within am evolving industry

-Developed pipeline of prospective leads using web-related research tools, CRM, and cold calling -Analyzed data from campaign performance to determine where growth opportunities aligned with Network markets -Proactively monitored new business to ensure traffic was compliant and achieved or succeeded advertiser KPIs for quality

-Educated and generated awareness among consumers while capturing market research information for key brand accounts, including but not limited to Heineken USA, Jim beam Global, and Maybelline -Hired, trained, and supervised field representatives on site and directed operations to ensure quality experience -Developed and maintained relationships with key retailers, suppliers, and distributor personnel

-Responsible for reaching sales and transaction goals, handling numerous clients and tasks in a fast-paced environment, maintaining the store’s high-end appearance through continual organization, ensuring minimal merchandise shrinkage, and giving the most elite customer service specific to clientele needs -Responsible for improving organization of client database and motivating other associates to improve their clientele and floor sales and responsibilities both in and outside of the store -Translated company-specific phrases into Italian, French, Spanish, Portuguese, German, and Chinese for sales associates to communicate better with international clientele and increase store sales -Participated in creating floor sets and building window displays in the store with extreme attention to detail and taking creative risks