Aziz Alsinafi

Global Head of Demand Generation @ Telnyx

About

I build demand engines. Strategy, systems, teams. Full channel ownership, PLG and enterprise sales-assist, always tied back to pipeline. The part I'm most focused on now: replacing the execution layer with autonomous AI agents. The ones who figure this out early will operate in ways most teams can't imagine yet. Demand Generation · Paid Media · ABM · PLG · Revenue Operations · Marketing Automation · AI Agents · Pipeline Growth · B2B SaaS · Enterprise GTM · OOH · Influencer Marketing · Attribution · Salesforce · Marketo · Google Ads · LinkedIn Ads · StackAdapt

Country

Netherlands

City

Amsterdam

Industry

Marketing & Advertising

Skill

Sales & Marketing Alignment , Pipeline Generation, Cross-Channel Marketing, Business-to-Business (B2B), Marketing Budget Management, Marketing Strategy Development, Reporting & Analysis, Multi-Channel Marketing, Marketing Attribution, Salesforce Lightning, 6sense, Artificial Intelligence (AI), Paid Search Strategy, Reporting, Team Leadership, Sales & Marketing Alignment, Programmatic Advertising, Digital Strategy, B2C Marketing, Stakeholder Management

Experience

Global Head of Demand Generation

Telnyx

2022-2 - Present · 4 yrs 8 mos

Amsterdam

- Own the inbound pipeline strategy. Alignment with sales and revenue leaders, supporting initiatives to improve deal velocity and expansion into new markets. - Building and and managing an autonomous AI agent fleet that replaced manual campaign management entirely. Each agent owns a specific domain: search intelligence, bid optimization, budget orchestration, creative QA, and audience hygiene. High-confidence decisions execute automatically. Every optimization connects to pipeline data, not ad platform metrics. - Running simultaneous regional programmes across AMER, EMEA, and APAC, each built from scratch with its own strategy, product mix, compliance requirements, and localisation. - Built the attribution model and designed a pipeline influence framework that gave leadership accurate channel-level data to make investment decisions from. - Directed and led B2B campaigns and execution across ABM, search, social, OOH and DOOH end-to-end. Built influencer programmes from scratch tied directly to pipeline.

Digital Strategy Lead

Aleph-Labs

2021-7 - 2022-2 · 8 mos

- Built marketing automation frameworks for B2B and B2C clients. - Led multi-channel automation strategies with cross-functional teams. - Developed analytics dashboards to refine audience segmentation. - Improved website UX and conversion rates through audits and CRO. - Secured enterprise partnerships through RFPs and pitch presentations.

Digital Marketing Team Lead

Forest Interactive

2019-12 - 2021-6 · 1 yr 7 mos

Kuala Lumpur, Malaysia

- Managed an 8-member team, overseeing SEO, paid ads, social media, email, and programmatic. - Developed and executed multi-channel digital strategies, driving growth. - Optimized campaign execution and budget allocation for maximum impact.

Senior SEO Manager

Forest Interactive

2019-6 - 2019-11 · 6 mos

Kuala Lumpur, Malaysia

- Established and led SEO-driven content strategy, aligning with business goals. - Worked with content teams to create high-performing, search-optimized content. - Conducted technical audits and keyword research to improve organic growth.

SEA Consultant

Self - Independant Contractor

2018-10 - 2019-11 · 1 yr 2 mos

- Provided SEO & paid search consulting for clients in finance, retail, and FMCG. - Developed search marketing strategies, improving acquisition and conversion rates. - Advised businesses on scalable digital growth strategies.

Digital Perfomance Marketeer

GroupM

2017-1 - 2018-9 · 1 yr 9 mos

- Executed and optimized multi-channel digital campaigns across PPC, SEO, and social media. - Analyzed campaign performance data, implementing strategic optimizations. - Developed and managed media plans, ensuring efficient budget allocation.