Aziph Mustapha

Leading nationwide community growth and strategic partnership initiatives from the CEO Office to strengthen CelcomDigi's relationships with communities across Malaysia. Working closely with government, educational institutions, industry, NGOs, startups and community leaders to build long-term partnerships that create meaningful social impact while supporting business growth. Current focus areas include: • Community engagement and ecosystem development • Strategic partnerships with government, education and industry • Youth and digital inclusion initiatives • Community intelligence and market insights • Brand affinity across key Malaysian communities • Social impact programmes aligned with business outcomes

Change of name is official! Celcom Axiata and Digi are now officially one as Celcom Digi. Recruited to Head a new department "Culture Transformation and Employee Engagement" reporting to the Chief Human Capital Officer of Celcom. I was selected to be part of a small Merger Integration Team where I strategized and implemented a plan to integrate the cultures of two companies into a new target culture for a new company, CelcomDigi. Currently as Head of Culture and Employee Engagement reporting to the Chief Human Resources Officer, I have: - Shaped and promoted desired organizational culture and values at CelcomDigi via a Culture Activation Strategy that includes investments in the right levers across the company. - Designed and implemented employee engagement programs to enhance satisfaction and performance. - Led internal communication strategies and channels, ensuring effective company-wide messaging. - Contributed to building and maintaining CelcomDigi's employer brand through innovative strategies. - Provided guidance and support during organizational change and transformation. - Developed performance management and recognition programs aligned with company culture. - Championed employee well-being initiatives to foster work-life balance and wellness. - Regularly report to the CEO and C-suite on sentiment on the ground and any issues relating to culture.

* Advised Managing Director on enterprise priorities across culture, customer experience, and operational effectiveness * Led cross-functional initiatives involving senior leaders across multiple business units * Engaged government and regulatory stakeholders, including ministerial-level briefings * Contributed to strategic discussions across a multi-country airport portfolio, including Turkey operations * Worked in a highly regulated, multi-stakeholder environment requiring alignment across public and private sectors

Edumatic Sdn Bhd is a boutique consultancy providing services in the areas of Innovation Management, Creativity and Psychometric Testing Instruments. Contact me if you have any requirements in the above spaces, or require a keynote speaker, panellist or moderator for your event. I have also been known to host / emcee selected events. Drop me a line and we can discuss this.

Reporting directly to the CEO of Institute Darul Ridzuan (a think tank formed by the State Government of Perak, Malaysia) with regular reporting and consultation to the Chief Minister of Perak and members of the State Assembly, Aziph had overall responsibility for the success of the Festival, including financial, participation, exposure, economic impact and guest satisfaction. The Perak Festival of Ideas together with the Pangkor Dialogue 2017, was the Perak State’s single biggest investment to propel the state into the knowledge economy. Perak Festival of Ideas is the first of its kind in Malaysia. The State Government of Perak, with aspirations to make Ipoh a "City of Knowledge" and Perak a Knowledge Based State is organizing a week long festival of ideas which will culminate in the Pangkor Dialogue 2017. Scheduled from the 6th till the 12th of September 2017, Perak Festival of Ideas will bring together seminars, conferences and cultural & commercial events under a single banner. All "Official Perak Festival of Ideas Event" would be Interactive, Interesting, Invigorating, Innovative, Idea Generating and Improve the state of Perak.

Aziph reports directly to the Chairman of the Board of Trustees, who was the Federal Minister of Science, Technology (MOSTI) and Innovation. The BOT includes high profile captains of the industry, prominent scientists and senior government officials including Secretary Generals of several Federal Government ministries. Aziph was a member of the Top Management council of the Ministry of Science and sits on several high impact committees relating to science and innovation across the Government of Malaysia. He makes a bi-annual presentation to the Prime Minister of Malaysia on Grassroots Innovation. As CEO, Aziph has introduced numerous innovations to make the work of YIM more effective and far reaching. Formalizing the Core Values of the organization helped galvanize the workforce (YIMsters) and crystallised their resolve to make Malaysia a better a place through innovation. Aziph has led multi million Ringgit programmes with various state governments, Ministries and Agencies throughout Malaysia, and regularly sits on Investment evaluation committees in several Government Agencies. Aziph also sits on the Board of Directors of several subsidiaries of YIM that take on projects commercially. Several large companies work with YIM through their CSR funds to impact the society. Aziph is recognized internationally for his work in developing and nurturing Grassroots Innovation, and has been invited to speak and share his experience in more than 12 countries across the globe. Locally, Aziph gives speeches at village level to national platforms on a regular basis, and is a member of several national innovation selection and management committees, as well as the Reasearch University Committee at MOHE. On top of CEO responsibilities, Aziph continued to play the role of COO, including all of the operational focused activities therein.

The vision of Malaysian Innovation Foundation (YIM) is to promote and inculcate creativity and innovation among Malaysian citizens, especially targeting children and youth, women, rural folk, people with disabilities and non-government organizations. With close support from the Malaysian Ministry of Science, Technology & Innovation, YIM was established by the Government to promote and champion innovation, and by doing so, to mobilize Malaysians to embrace and practice Creativity and Innovation. Aziph reports to the chief executive officer and is responsible for the company’s day-to-day operating activities, including HR, expense, cost and margin control; and monthly, quarterly and annual financial goal management. Responsibilities • Direct company operations to meet budget and other financial goals. • Direct short-term and long-range planning and budget development to support strategic foundation goals. • Establish the performance goals, allocate resources, and assess policies for senior management. • Demonstrate successful execution of business strategies for foundation activities • Direct and participate in acquisition and growth activities to support overall business objectives and plans. • Participate in grassroots innovation development, including participation in road shows, events and more.

* Built and led partnerships across ASEAN, UN, EU and global industry bodies * Developed Malaysia’s international engagement framework for ICT sector growth * Represented Malaysia in global forums, building networks of innovation practitioners across regions * Drove cross-border collaboration between governments, industry, and multilateral organisations

Develops international engagement framework for a government agency tasked to develop the ICT industry within our country.

In charge of Multilateral Engagement within MDeC. We develop and nurture relationships with international governments to spearhead the development of the Malaysian ICT industry. Previously headed the BI and KM unit. Notable projects: 1. Head of Secretariat for annual international meeting, project involved 180 team members. Delivered in 4 months, compared to ave 9 months. Key stakeholder described the event as "the best ever" 2. Chairman, 1st Sports Carnival. This project galvanised entire co; improved teamwork & morale. Commendation from CEO 3. President, Sports Club. Founded & structured "Houses" framework, which allowed staff members to have sense of belonging 4. Communities of Practice online collaboration. Championed the usage of intranet best practices to ease communication flow & integrity of information. Notable teamsites: 10th Anniversary, IAP and Houses 5. Introduced After Action Review methodology 6. Team member to numerous organization wide initiatives including PCMM

Founded a start up with an amazing team within the Online Islamic reference tools space. Promoted the company to investors locally and internationally. Secured Venture funding to develop the product. Founded, managed and developed an Expert Editor team that expanded to 60 people from around the world [this was before the advent of social tagging, which could have improved the process]. Notable projects: Online Hadith reference portal for Malaysian University. Online portal (with workflows) for a Ministry with the Government of Brunei Darussalam.

Development of new business lines, Strategic Collaborations. Mukmin.com was consistently ranked in the top 3 English language Islamic sites and cited in Time and Newsweek. I was interviewed live on CNN. Launched successful Direct Marketing spin-off. Lessons learnt: Get the revenue model right!

Led Malaysia operations for a European consulting firm focused on leadership and customer loyalty * Worked with regional clients including financial institutions and automotive companies * Delivered consulting engagements linking leadership behaviour to business performance * Managed P&L, client relationships, and team delivery

Entry level role, initially in General Services managing real estate and assets such as vehicles. I learned quickly the importance of managing costs and the impact of even small savings in one transaction to the overall financial health of a large company. When my communications skill was discovered I was transferred to Corporate Communications where I sharpened my skills and learned how critical being precise and deliberate was in conveying a message.

Graduated with 3.79 CGPA

I was a Research Assistant as well as an MBA candidate in the Business School from 1991 - 1992 upon completing my B.Sc. Finance with a 3.72 CGPA