Azem Yousef

Chief Executive Officer @ Foodco National Foodstuff UAE

About

A commercially astute and highly accomplished business transformation specialist with extensive experience in operational and strategic management, establishing new organisations, increasing market share and profitability in FMCG distribution & manufacturing disciplines for emerging & established markets as well as managing multimillion-dollar investments. Showcases expertise in directing all sales related activities, including setting and strictly monitoring sales targets while ensuring accurate delivery of products in all sales channels. As well as skilled in developing and maintaining research and development programmes to ensure an organisation remains at the forefront of industry by providing cutting edge products and services. Increased organisational market share and negotiated tax with both the Jordanian and Pakistani governments and launched a brand into new markets such as Syria and Iraq while maintaining high quality standards throughout the Middle East and Africa. He has restructured an entire organisation, including fast food companies to overcome business challenges while meeting future growth expectations. Formulated group strategy and aligned the board with organisational vision and mission as well as developing business strategy in line with targeted trade channels and established profitable legal entities, business and management structures.

Country

City

United Arab Emirates

Industry

Consumer Goods

Skill

FMCG, Negotiation, Leadership, Business Planning, Strategy, Operations Management, Retail, Forecasting, Business Strategy, Asset Management/Deal Structuring, Key Account Management, Quality Management and Improvement, Maximising Sales and Profitability, Sales, Budget Management, Sales Management, Strategic Planning, Key Account Development, Supply Chain, Client Portfolio Development and Management

Experience

Chief Executive Officer

Foodco National Foodstuff UAE

2015-4 - Present · 11 yrs 6 mos

Abu Dhabi, UAE

Lead the group strategy development while attaining the board’s approval.Developing and implementing a new organization structure to overcome the current business challenges within the FMCG & fast food industries. Established new legal entities within the supply chain industry to meet Abu Dhabi's future growth and demands.

Board Member / Business Consultant

Al Hakkak Group

2013-3 - 2015-3 · 2 yrs 1 mo

Iraq

Formulated the group’s strategy and aligned the board with the company’s vision and mission. Upgraded the company’s structure in line with the company’s objective and supported the implementation of the ERP system along with policies and procedures. Upgraded manufacturing units and recruited world renowned brands to accelerate organizational growth.

FMCG Group President / Board Member

Juma Al Majid Holding Group L.L.C

2006-8 - 2013-2 · 6 yrs 7 mos

UAE and Iran

Managed several companies, represented internationally renowned brands and enhanced the company’s overall performance year after year in terms of volume growth and profitability. Increased the distribution coverage to all market channels and sub channels which resulted in increasing the market share of different brands and re-implemented Oracle ERP to achieve FMCG standards and requirements in terms of automated reporting.

General Manager

The Coca-Cola Company

1997-3 - 2006-6 · 9 yrs 4 mos

Libya and Jordan

Carried out investment decisions, managed factory construction, installed and commissioned 2 production lines (PET and cans line) and achieved highest quality standards. Commissioned a high-calibre professional management team and developed the company’s distribution infrastructure (warehouses, trucks and sales team). Reduced VAT and improved the company’s bottom line at the Jordanian bottling operations. Launched the Coca Cola brands in the Iraqi and Syrian markets; as well as conducted tax negotiation for the company in Pakistan with the government and reduced the tax to be aligned with the VAT system.Increased Coca Cola's market shares in both the Jordanian and Libyan markets, which was considered the highest in the Middle East.